A cold letter is a cover letter sent to a company that is not currently seeking new employees or interns. It is an unsolicited attempt to convince a company that they should take you on despite not advertising any available positions. While it may seem like a less-promising tactic when compared to applying for an open position, it can actually be quite effective when you take the right approach.
After all, internships frequently lead to jobs with the same company and increase your odds of securing employment in your field. Here are a few tips on writing a cold email for your dream internship.
Identify Several Potential Contacts
If you only email one person, you are less likely to make the connection you need in order to gain an internship. Research the company and identify as many potentially helpful contacts as possible. For an internship, you may want to try the manager of the area you are interested in, the appropriate hiring manager, and maybe a few employees within the desired area for advice on how to get in touch with the people who make hiring decisions.
Have a Good Hook
If you’re going to try to convince a company to hire you despite not needing any new interns, you better have a good hook to get their attention. You need to explain quickly and concisely why they should consider creating a position for you. Talk about how hiring you would benefit the company and why you are so invested in fitting yourself into the company. You should also bring up any skills that would improve your chances of being noticed by the company.
Keep Your Email Short
Since your email is going to be unexpected and unsolicited, your contacts are not going to want to read an entire novel. You need to narrow your points down to just a few sentences, communicating as effectively as possible so that your reader will grasp what you want without extra effort. You should also be sure to make room for a “thank you” line. Even if you may not hear from the person, you should thank them for their time. Keep things polite and professional.
Express an Interest in Communicating Further
Your email should end by requesting a time to speak with the person further about the possibility of an internship. Let them know that you will be following up and when but also provide any necessary contact information in case they get back to you first. If they are nearby, ask to speak to them in person. If not, a phone call is your next best option.
Cold emailing may not always be successful but if done properly and persistently, your odds of landing a dream internship become much higher. Do your research. Learn as much as you can about the company and identify several potential contacts. Email them with a clear, persuasive hook while keeping things short and concise.
Always be sure to thank them for their time and keep the formatting professional. Your end goal is to either secure a physical meeting or a phone call to discuss your opportunities further. Provided you stay positive, persistence, and professional, you may well be just steps away from landing that internship.
James Mitchell recently left a stressful career in finance because he wanted to find a more fulfilling career. Today, he is working as a freelance consultant. In addition to his new career, he enjoys volunteering for InternSolutions.net and finds it very rewarding to connect young people with lucrative career opportunities.
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