Getting Started in Health Care PR


Regardless of where you are in your college journey, consider an industry with longevity – public relations in a health care setting.

To get ahead in public relations – and in any discipline – the Occupational Outlook Handbook 2008-09 suggests combining a degree in public relations or another communications-related field with a PR internship or similar work experience. Furthermore, the handbook states, “although employment is projected to grow faster than average, competition is expected for entry-level jobs. 

Two trends seem to signal opportunities for those who want to get started in PR:  the demand for savvy communicators and the growing number of baby boomers who will fuel the future demand for health care services.  Take advantage of this healthy o outlook, and look for hands-on PR opportunities in the health care industry. 

College student Erica Dean, 220, knew that gaining experience in the now would provide marketable experience down the road.  As a junior at the University of Massachusetts-Amherst, Erica volunteered for the PR/Marketing department at Cooley Dickinson Hospital in Northampton. 

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