Social media influencers create and post content on social media, growing a large following. For brands, “influencers are a vehicle to their audiences,” says Jenny Heinrich, who has taught DePaul students about influencer marketing for six years. With over 25 years of experience, Heinrich is a Top 30 US Pioneer in Influencer Marketing. In…… Continue reading Behind the Screen: Exploring the World of Influencer Marketing
Tag: public relations
Seniors: Now is the Time to Set Yourself Up for Success
By Tiffin Jernstedt Seniors, your final semester is here, and now is the time to set yourself up for success after graduation. The transition from college to career can feel overwhelming, but small, consistent actions will make a big impact. Here are a few things to keep in mind: Update your LinkedIn and engage.…… Continue reading Seniors: Now is the Time to Set Yourself Up for Success
From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career
By Tracy Infante Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom. Public Relations is a blend of technical and interpersonal skills, you’ve got to…… Continue reading From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career
How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022
By Angela Null If you had asked me where I see myself in twenty years two decades ago, I would have confidently responded, “dancing, teaching, or owning a studio.” I never imagined that I would attend, or furthermore graduate from a university. Today, I am 34 years young, and if you asked me the…… Continue reading How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022
Class of 2021: Time to Reflect, Plan and Thank Those Who Helped You Along the Way
My alma mater held its 2021 Commencement over the weekend and I had a special reason to watch. Karen Torres, the student Commencement speaker at Indiana State University, is an impressive communication major who earlier this year received the first-generation leadership scholarship created by my wife and me. Besides being an outstanding student, Karen was…… Continue reading Class of 2021: Time to Reflect, Plan and Thank Those Who Helped You Along the Way
Celebrating Betsy Plank’s Legacy One Day at a Time
It’s no secret that the late Betsy Plank was, and is, a public relations legend. Dedicating 63 years to the public relations profession, Betsy was an advocate for PR education and understood the importance of leadership, mentorship and ethics. The Plank Center for Leadership in Public Relations has seen an outpouring of interest and support…… Continue reading Celebrating Betsy Plank’s Legacy One Day at a Time
Jane Dvorak Commutes 13 Steps to Her Dream Job
Jane Dvorak, chair-elect of PRSA, is one of those rare public relations professionals who has only had two jobs during her long and successful career. In this Career Capsule, Jane discusses how time flies when you love what you’re doing. You can see why this Denver-based pro describes herself as a “Consultalancer©. Well, 30 years ago…… Continue reading Jane Dvorak Commutes 13 Steps to Her Dream Job
Networking: How I Became a “Hunter”
Someone recently asked me, “How can I become a stronger networker and turn relationships into business?” I thought about the question for a while before answering. What have I gained from the multitude of events and professional mixers I have attended through the years? It was not always easy for me to network, how did…… Continue reading Networking: How I Became a “Hunter”
Prof Advice to Students: Keep Calm, Join the Club
By Rafael Bruler Only 30% of the American population 18 years and over have an undergraduate degree, according to the U.S. Census Bureau. This amount drops dramatically for individuals with graduate degrees. “Only 10% of the American population hold a graduate degree, and the decision to pursue one is the first step towards becoming part…… Continue reading Prof Advice to Students: Keep Calm, Join the Club
Always Lead With Kindness. . .And 5 Other Lessons I Learned on Being Happy at Work
By Kathleen Henson Reflecting on what has made me truly happy the past 14+ years owning and running HC, the same things seem to come to mind – being inspired, having flexibility/choices and surrounding myself with people who I truly care about. I was recently invited to appear on NBC’s Today Show to talk about finding…… Continue reading Always Lead With Kindness. . .And 5 Other Lessons I Learned on Being Happy at Work