Pitching to Actual Client Creates Best Real-world College Experience

  By Jack Keich New business is the lifeblood of the public relations industry, and many professionals will tell you that there is nothing more exciting than winning. DePaul University’s Public Relations Campaigns course gives students the opportunity to experience the thrills and hardships that come with competing for new business in an agency setting,…… Continue reading Pitching to Actual Client Creates Best Real-world College Experience

Winning Pitches: Reporter Tips for PR Pros

  When pitching, it’s vital for young professionals to get to know their target media if they want to land that story for their client. The best way to do this is to understand what the media covers and what they need to develop their story. Long gone is the time when you can simply…… Continue reading Winning Pitches: Reporter Tips for PR Pros