By Howie Turkenkopf Promotional marketing isn’t just about slapping a logo on a product – it’s a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and…… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
Tag: marketing
5 Good Reasons Why You Should Join a Professional Association
Professional associations have been pivotal to my career and success. Unfortunately, far too many professionals in the marketing/advertising/public relations industry feel that they are too busy to engage with a professional association. As a marketing executive I am always busy— but am actually less stressed on a day-to-day basis as a result of what I…… Continue reading 5 Good Reasons Why You Should Join a Professional Association