By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford. My session followed a talk led by the sage wisdom of an industry leader who has walked many corridors of power and demonstrated…… Continue reading Reframing PR in a Multipolar World: The Urgency of Global Business Acume
Tag: business acumen
Financial Fluency for Future PR Pros: Understand What Drives the Business
By David Albritton Here’s the situation: you’re a mid-level professional who has strong aspirations to become a senior executive later in your career. You’ve begun to do the extra work to continue honing your functional and/or technical skills and leadership savvy and believe you are now poised to take the next step: executive leadership.…… Continue reading Financial Fluency for Future PR Pros: Understand What Drives the Business
Business Acumen is the New X-Factor for Communication Leaders
“Employment prospects in public relations look downright bullish, but job seekers should know that most employers have raised their expectations for PR talent.” By Ron Culp, Fellow PRSA Demand for business-savvy communicators is expected to continue rising in the post-pandemic era, recruiters and corporate executives say. Unlike in past economic downturns, during the COVID-19 crisis…… Continue reading Business Acumen is the New X-Factor for Communication Leaders
Business Acumen Is Imperative for Our Profession
By Ron Culp During a recent Economic Club of Chicago member group discussion that I led, civic leaders vividly described the dire need to improve business literacy among high school students. Despite their personal business accomplishments, more than a couple of the leaders mentioned how they wished their own children better understood business basics. I…… Continue reading Business Acumen Is Imperative for Our Profession
Understand the Ebb and Flow of Finances in a Communications Firm
By Michael J. Clark, APR Water and Revenue. I like the metaphor of water as it relates to revenue, it illustrates how money flows, clarifies the importance of creating reservoirs of cash, and demonstrates areas of absorption and how cash can evaporate from the business. Plus, it’s primarily a life source for business. I recently…… Continue reading Understand the Ebb and Flow of Finances in a Communications Firm
Pair Passion with Practicality for Optimum and Early Career Success
Kudos to long-time friend Rita Dragonette for creating and funding an innovative scholarship that will enhance future employment prospects for five lucky liberal arts majors at her alma mater, Northern Illinois University. The $5,000 scholarships will be awarded to NIU sophomore and junior liberal arts majors who choose a business minor. As this blog has…… Continue reading Pair Passion with Practicality for Optimum and Early Career Success
Business Acumen and Communications Expertise
By Gary Ross To be a good communicator, you have to be more than a good communicator. Organizations need communicators who know how a business works…how it makes money, the industry pressures it faces, operational strengths and weaknesses, and so forth…in addition to their communications expertise. It’s a lesson I learned in 20-plus years…… Continue reading Business Acumen and Communications Expertise