guiding the career in public relations

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How to Land an Informational Interview

March 19th, 2019 · No Comments

Spring is the most active job cycle of the year when you stand the best chance to find and land a new opportunity or that all-important first internship, according to recruiters and job boards. But competition also is greater this time of year, so you must find ways to stand out against the hordes of others […]

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Q&A: To Blog or Not to Blog

March 13th, 2019 · No Comments

Q. My writing professor has encouraged us to start a blog, claiming it will help advance our careers. Since you have been blogging for several years, do you agree? How do you keep the process from becoming overwhelming? Other tips? A. I agree with your professor to a point. I endorse anything that encourages frequent […]

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Love It or Not, You Need Social Media to Achieve Your Professional Goals

March 4th, 2019 · 1 Comment

By Maria De Moya As a professor at DePaul’s Public Relations and Advertising program, my tweeting and teaching frequently intersect. Twitter is where I get a large portion of my news, meet and converse with pros across the country and share topics I’m looking forward to discussing in class. So imagine my surprise when I […]

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Build Your Career Network During College Years

February 26th, 2019 · No Comments

Over the past weekend, I began reading Julia Freeland Fisher’s new book Who You Know: Unlocking Innovations that Expand Students’ Networks. Julia underscores how students are increasingly interacting with professionals from a wealth of industries via video chats and social learning platforms, not just in person.   “How students connect—to one another, to their teachers, and […]

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How to Create a Digital Resume for Your Next Gig

February 15th, 2019 · No Comments

  By Patrick Foster Public relations is becoming increasingly digital. Where traditional PR was conducted through print and broadcast, digital PR is orchestrated through social media and email.  Consequently, it’s important that candidates create a digital résumé that caters to this new style of PR. Read on to find out how to create an online […]

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