By Jeremy Silverstein In the world of nonprofit public relations, impact isn’t just measured in media mentions or campaign reach; it’s measured in lives changed, communities strengthened, and missions advanced. For young PR professionals entering this meaningful sector, there’s a delicate balance to strike — blending strategy with heart, metrics with meaning, and outcomes…… Continue reading Communicating With Heart: Balancing Empathy and Strategy in Nonprofit PR
Category: Volunteerism
Demonstrate Your Networking Skills
Last week, I somehow missed initial announcements about the “Hands Off!” demonstrations, several of which took place in Chicago and nearby communities. On Sunday as I was catching up with what took place at the local and global demonstrations, I received a note from a friend who told me about someone she met at…… Continue reading Demonstrate Your Networking Skills
College Bound? Get Involved
At a PRSSA event last spring, I met several students who were planning to attend this year’s international conference in Anaheim. When I asked if they were all juniors and seniors, most nodded yes while one said she was a freshman. I asked how she got so involved that she was already on the…… Continue reading College Bound? Get Involved
Learn Valuable PR Skills: Volunteer for a Campaign
Noting my early career involvement in politics, a Gen Z college sophomore asked me last week if I would still recommend volunteering for political campaigns. “Absolutely, positively,” I replied. The next three months will be a crash course in strategic planning, political organizing, message development, event planning and grassroots organizing — all key traits…… Continue reading Learn Valuable PR Skills: Volunteer for a Campaign
Chicago is No ‘Second City’ When it Comes to PR
Chicago was the epicenter of public relations last week with five major events and announcements. Bright and early on Thursday, some 25 educators and PR leaders gathered for the first meeting of Plank Partners. The new Plank Center affiliate brings together like-minded individuals who want to make a difference and help empower and advance…… Continue reading Chicago is No ‘Second City’ When it Comes to PR
Back-to-School Career Booster: Volunteerism
As college students return to campus, this is the right moment to think about volunteer opportunities that will help enhance resumes and future job prospects. While many students are laser-focused on classes and prospecting for paid internships, college freshman and sophomores and high school students would be wise to seek out relevant volunteer experiences…… Continue reading Back-to-School Career Booster: Volunteerism
How Can PR Pros Promote COVID Vaccinations?
Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that. I am so frustrated with the non-vaccinated and conspiracy theorists. Remember when we all got…… Continue reading How Can PR Pros Promote COVID Vaccinations?
Be Your Own Boss: 6 Business Ideas for 2021
The PR industry is one of the best professions to be in right now, simply because every organization deals with some form of PR each and every day. In fact, the average business spends $5,000 to $10,000 a month on PR efforts. This includes the people they train, the materials used for the campaigns and…… Continue reading Be Your Own Boss: 6 Business Ideas for 2021
DePaul Students Promote Census, Win Bateman Award
For the first time in DePaul’s history, a team of College of Communication students won the Bateman Competition, PRSSA’s premier national case study competition for public relations students. The student team from University of Florida finished second, and third place honors went to High Point University in the highly competitive challenge undertaken by 57 student…… Continue reading DePaul Students Promote Census, Win Bateman Award
Getting the Most Out of Your College Experience
By Anna Pierce It’s nearly September, which means classes are beginning and college students will have to face the realities of school once again. As a recent graduate of DePaul University, I remember the pressures I felt while in school to make my experiences count so that I would be prepared to enter the real…… Continue reading Getting the Most Out of Your College Experience