culpwrit

guiding the career in public relations

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Time to End Unpaid Internships

May 26th, 2015 · 2 Comments

Tweet Increasingly, intern job descriptions are sounding more like full-time jobs. Case in point: Job Responsibilities • Create and organize media lists • Media monitoring of media placements and organize clippings • Research competitor PR activities and media coverage • Create social media content and maintain media calendar • Maintain monthly analytics report for all […]

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Tags: Future Leaders · Uncategorized

5 Ways to Build Greater Business Acumen

May 5th, 2015 · No Comments

Tweet By Matt Ragas and Ron Culp As PR professionals strive to become more trusted business advisers to the C-Suite, business acumen has become a critical competency for all levels of the profession. We conducted national research with our colleague, Dr. Nur Uysal of Marquette University, and found that 84.5 percent of senior communication executives […]

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Like Culpwrit? Then LIKE Culpwrit

February 8th, 2015 · No Comments

Tweet Culpwrit Readers: Get the heads up on new posts as well as other PR-related articles by following Culpwrit on Facebook and Twitter.

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Professional Development Takes Center Stage

January 15th, 2015 · No Comments

Tweet Training and other non-billable activities were eliminated or drastically scaled back by most firms during the seemingly endless Great Recession that allegedly has ended. As a result, a significant portion of an entire generation of public relations talent received minimal training during the critically important early stages of their careers. Young professionals I’ve talked […]

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Increasing Business Acumen: A Career Imperative

January 14th, 2015 · No Comments

TweetLike many marketing and public relations professionals, writing a book has been on my “bucket list” for most of my career. I actually started writing three or four books over the years, but I didn’t get much past outlining potential chapters and perhaps a few pages of random thoughts. After opening a gourmet coffee store […]

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Tags: Uncategorized