guiding the career in public relations

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Entries Tagged as 'New Links'

Hear What it Takes to be a Great Mentor

October 27th, 2014 · No Comments

Even if you don’t have a ticket to the Plank Center’s sold out “Milestones in Mentoring” awards gala this Thursday evening, you can get a free front row seat thanks to live streaming of the program honoring six great mentors. This year’s top mentors are: Legacy: Patrick Ford, worldwide vice chair, chief client officer, chairman, Burson-Marsteller Executive: Aylwin Lewis, […]

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Tags: Advice from a Pro · New Links

Why PR Needs to Link With SEO & Digital Marketing

November 11th, 2013 · No Comments

Public relations and Internet marketing are a power couple. A tremendous synergy exists between SEO, an Internet marketing strategy, and PR. Maximize this powerful trifecta with the following four steps: Press Releases The distribution of press releases is no longer restricted to newspapers, magazines, radio, and television. Many press releases have become high-quality content that can […]

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Tags: Advice from a Pro · Guest Post · New Links

Get Recommended: Use These Tips to Establish Your Career and Think Strategically At Work

October 22nd, 2013 · No Comments

Recommendations rule. Research shows that more than 90 percent of consumers say that a word-of-mouth recommendation is the top reason they make a purchase decision (Nielsen 2012). In his new book Highly Recommended, Zócalo Group President and CEO Paul M. Rand outlines a detailed roadmap for how brands and businesses can harness this power and […]

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Tags: Guest Post · Job Search · New Links

Digital Etiquette Isn’t Just for Millennials

April 1st, 2013 · No Comments

I joined a colleague for lunch last week and we both put our PDAs on the table as we ordered. When he answered his iPhone, I used that opportunity to check my messages. We finished eating with only a couple additional interruptions, but I received a text message as we were leaving the restaurant. I looked at […]

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Tags: New Links · Uncategorized

New Facebook Page: Hope You LIKE It

January 5th, 2013 · No Comments

When talking with people about my blog, I’m generally asked how often I post and on what days.  While the goal is to post on Mondays, Wednesdays and Fridays, my work routine sometimes poses challenges to that schedule so I miss a day from time to time.  However, you almost always can count on a new post appearing every […]

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Tags: Careers · New Links