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Entries Tagged as 'Guest Post'

Modern Marketing Skills—Emerging Competencies in an AI World

March 6th, 2018 · No Comments

By Kathy Baughman Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and create. Instead, picture two powerful brains—one human and […]

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Tags: Advice from a Pro · Guest Post

Cover Letters: To Do or Not To Do

March 5th, 2018 · 2 Comments

By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your best […]

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Tags: Advice from a Pro · Guest Post

Publicis: The Company That Survived a War

February 20th, 2018 · No Comments

This is the fourth in a series of summary reports on major agency holding companies prepared by students in the Agency Management course at DePaul University. This placemat was part of the “final exam” presentation before a panel of recruiters. By Rhett Ahlander & Melanie Decelles When someone says they’ve been through war after a hardship, it’s usually figurative. […]

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Tags: Guest Post

The Freestyling Art of Networking

February 16th, 2018 · No Comments

By Maret Montanari You either love it or you hate it, but we can all agree on one thing: Networking is an essential skill for a rising public relations professional. Networking is consistently a trending topic, and often hundreds of posts about unlocking your networking potential clog my social feed. I frequently find these articles […]

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Tags: Future Leaders · Guest Post

Why it Was Time to Publish ‘The New Rules of Crisis Management’

February 13th, 2018 · No Comments

By Mike Hatcliffe United Airlines. PWC. Wells Fargo. Pepsi. Delta. Equifax. Chipotle. Dove Soap. Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand mis-judgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons do we to take from it all? It became clear during the year […]

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Tags: Guest Post