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I met Alana Doyle during a February visit to The University of Alabama and then recently celebrated with Alana and her beaming father as she was named PRWeek’s Outstanding Student of the Year. Here, Mark Harris, one of her proud professors, writes about her win and what it takes to excel as young leader in […]

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By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants. Those who do take the leap say that finding freelance work is relatively easy thanks to advancements in technology. The benefits […]

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By Gloria Martinez Does it seem as if you’re spending too long on the same rung, trying to climb the ladder of success? Anyone can get stuck in a rut, but sometimes a simple change can rejuvenate your prospects. Here’s how women in public relations can breathe new life into their careers when it otherwise […]

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By Ujëbardha Bekolli  Sustainability is one of the fastest growing fields for career opportunities. With brands implementing sustainability in their practices, there is an increasing number of job openings for sustainability professionals. The PR career path is no different. Especially because brands have been using sustainability for marketing purposes, to attract a larger scale of loyal customers.   But not […]

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Anyone taking my classes over the past eight years knows I often get on a soapbox about the importance of their LinkedIn profiles. A great profile gets noticed and helps launch your career. I also set a goal of 500+ connections before graduation, but only one in three usually reach that benchmark number. Last week, I shared […]

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