PR students and pros will want to check out the PR Council’s impressive series of podcasts on the future of the agencies and how to succeed in the increasingly competitive industry.

PR Council President Kim Sample conducts insightful interviews with agency heads, beginning with recently elected PR Council board chair Gail Heimann, who sets the tone for the 15-part series exploring what agency leaders need to do to prepare their agencies and employees for the future.

Agencies of the Future Episodes:

Episode 1: “How to be a Fearless Futurist” with Gail Heimann, President of Weber Shandwick
Episode 2: “How Following Principle Can Drive Profits” with Aaron Kwittken, CEO of KWT Global
Episode 3: “Agencies Need Wildly Important Goals” with Renzi Stone, CEO and founder of Saxum
Episode 4: “Learn the Contract Provisions That Can Protect Your Agency” with Donna LaVoie, President & CEO of LaVoieHealthScience
Episode 5: “Demystifying Agency Profitability” with Aaron Schoenherr of Greentarget
Episode 6: “Making Measurement Easier for the Agencies of the Future” with Chuck Hemann of W2O Group

Episode 7: “Kids, Life and a PR Career—How do They All Fit Together? with Greg Tarmin of Padilla

Episode 8: Creating a Great Response to a Bad Review with Kimberly Eberl of Motion
Episode 9: Using the Power of Purpose to Inspire Employees with Suzette Riley of C+C
Episode 10: Leading with Empathy with Tricia Ewald of ICF Next
Episode 11: You Can’t Fake Passion and Other Culture Rules with Dale Bornstein of M Booth
Episode 12: No More Excuses — Make D&I Happen with Soon Mee Kim of Porter Novelli and Helton Shelton of Finn Partners
Episode 13: Trust—It’s What the World Needs Now with Matt Harrington of Edelman
Episode 14: Planning your exit strategy – Things to Consider 5 Years Out with Alex Halbur of Prosper Group
Episode 15: Getting to Transformational with Jason Schlossberg of Huge