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guiding the career in public relations

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How to Create a Digital Resume for Your Next Gig

February 15th, 2019 · No Comments

  By Patrick Foster Public relations is becoming increasingly digital. Where traditional PR was conducted through print and broadcast, digital PR is orchestrated through social media and email.  Consequently, it’s important that candidates create a digital résumé that caters to this new style of PR. Read on to find out how to create an online […]

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→ No CommentsTags: Guest Post · Job Search

Find Balance in Academics & Extra Curriculars

February 7th, 2019 · 2 Comments

Q. Settle an argument with my college advisor. What counts most—grades or experience? I heard you speak on campus last fall and recall you saying extra-curricular activities are the most important things you can do in college. Am I quoting you correctly? -ML A. At the risk of getting in trouble with your advisor, you heard me correctly. Technically, […]

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Want to Ace the Agency Writing Test? Get Inspired.

February 1st, 2019 · 2 Comments

By Baylee Ritter In public relations, strong writing is always stressed but never talked about. Although PR students learn how to write press releases and craft social media posts, we never learn how to skillfully wield a pen. How does one become a strong writer? Is it something that can be taught? According to a […]

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→ 2 CommentsTags: Advice from a Pro · Guest Post

How Do People Perceive You?

January 29th, 2019 · 2 Comments

“Your reputation is what people say about you when you’re not in the room.” –– Jeff Bezos, Amazon CEO By John Millen We like to say we don’t judge people, but the truth is that’s all we do. All the time. Our subconscious minds begin assessing people from the moment we see them. It’s human. […]

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How Women in Public Relations Can Breathe New Life Into Their Careers

January 24th, 2019 · 2 Comments

By Gloria Martinez Does it seem as if you’re spending too long on the same rung, trying to climb the ladder of success? Anyone can get stuck in a rut, but sometimes a simple change can rejuvenate your prospects. Here’s how women in public relations can breathe new life into their careers when it otherwise […]

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→ 2 CommentsTags: Advice from a Pro · Careers · Future Leaders · Guest Post