guiding the career in public relations

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How Being a Successful Brand Ambassador Landed Me at the Final Premiere of ‘Game of Thrones’

April 11th, 2019 · 1 Comment

By Arturo Echevarria When I first accepted my role to be a brand ambassador for HBO, never in a million years would I have imagined that it would lead to me being flown out to NYC to attend the final premiere of one of the most culturally prominent shows on television. In February, the account […]

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→ 1 CommentTags: Day in the Life · Future Leaders · Guest Post

Alabama’s Alana Doyle Defines ‘Where (Public Relations) Legends Are Made’​

April 2nd, 2019 · No Comments

I met Alana Doyle during a February visit to The University of Alabama and then recently celebrated with Alana and her beaming father as she was named PRWeek’s Outstanding Student of the Year. Here, Mark Harris, one of her proud professors, writes about her win and what it takes to excel as young leader in […]

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→ No CommentsTags: Advice from a Pro · Careers · Guest Post

5 Scary Things About Being a Solopreneur and How to Handle Them

April 1st, 2019 · 2 Comments

By Laura Gayle Technology has revolutionized freelance and work-from-home opportunities across the globe – particularly in communication-based fields like public relations. On the hiring site Upwork, job posts requesting skills in social media, brand strategy, content writing, and influencer marketing increased by 60-80% in the last quarter of 2017. Independent PR professionals are increasingly going […]

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→ 2 CommentsTags: Advice from a Pro · Job Search

How to Prepare for a PR Interview

March 27th, 2019 · No Comments

Public relations professionals rely on personality, research and quick-wit to find success in their roles. This can make interviewing within the industry intimidating, especially as a newcomer to the field or a recent grad. It’s important, therefore, to prepare for the interview days, if not weeks, in advance so that you’re well-equipped to impress and land the […]

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→ No CommentsTags: Job Search

How to Succeed as a Freelancer

March 25th, 2019 · No Comments

By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants. Those who do take the leap say that finding freelance work is relatively easy thanks to advancements in technology. The benefits […]

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→ No CommentsTags: Advice from a Pro · Careers · Guest Post · Job Search