guiding the career in public relations

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6 Tips to Help You Ace the Writing Test

October 2nd, 2017 · 1 Comment

Tweet Gone are the days you interviewed, got a job offer and then had to take a perfunctory writing test. Today, a growing number of companies and agencies now require applicants to pass writing tests before they even get considered for an interview. Perhaps this new wrinkle stems from the fact that over 60% of […]

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→ 1 CommentTags: Job Search

Find Your Moments of Extraordinary Impact

September 21st, 2017 · 8 Comments

TweetI’m just back from this week’s annual conference of the Arthur W. Page Society—stimulated by many great sessions, speeches and one-on-one conversations with PR leaders from around the world. At one of the closing sessions, Chip Heath, author of The Power of Moments: Why Certain Experiences Have Extraordinary Impact, talked about memorable powerful moments in […]

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Bored in Math Class? Start a Business

September 14th, 2017 · No Comments

Tweet By Jake Skoloda I recently had the opportunity to speak at a national conference, the Marketing to Gen Z Conference in New York. It was a pretty cool experience because I am only 17 years old. My mom and I were invited to speak on the topic of Zpreneurs – Gen Z kids who […]

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→ No CommentsTags: Future Leaders · Guest Post

Build Your Network, Advance Your Career: Join Now

September 12th, 2017 · No Comments

TweetSummer is over. Time to get back to work—especially if you are a student or young professional pursuing a career in public relations. This time of year provides endless opportunities to engage in events, activities and organizations that expand your network and future job prospects. If you are in college, there is no excuse for […]

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Remembering and Learning From Mike Bonifas

September 6th, 2017 · No Comments

TweetOver the Labor Day weekend, more than 100 friends and family gathered at Powers Lake, Wisconsin to celebrate what would have been the 24th birthday of Mike Bonifas, a promising PR rock star who died suddenly last month from a tragic fall. Mike grew up in Batavia, Illinois, but loved spending every possible free moment […]

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→ No CommentsTags: Careers · Future Leaders