culpwrit

TweetWhile most Culpwrit readers are in early stages of their careers, I heard this morning from a veteran PR pro who insisted that I call your attention to The Wall Street Journal article by Sue Shellenbarger. He said reading this article earlier in his career may have helped him avoid getting fired from his first two jobs. […]

TweetBy Madeline Hauser In a world where holding companies seem to be the norm, independent agencies still hold a large share of the PR and advertising market. Our PR/ad class had the chance to hear about the path to creating an independent company from Kimberly Eberl, CEO and Founder of Motion PR; Nick Kalm, Founder […]

TweetBy Colin Wylie Professionals frequently hear the call to action to become mentors to the rising generation. Numerous studies have indicated the correlation between mentorship and engagement in the workplace. Recently, a study of millennials by Deloitte indicated, “Mentoring is having a positive impact and six in ten (61 percent) Millennials are currently benefiting from […]

TweetI spent the first part of this week in Boston where I saw future leaders of the public relations profession in action. And the future looks bright. Some 1,000 members of the Public Relations Student Society of America (PRSSA) participated in a wide range of meetings and workshops that exposed them to new ideas and […]

TweetBy Jessica West A few nights ago, our class was fortunate enough to hear from Jeff Winton, Chief Communications Officer of Astellas, and Wendy Lund, CEO of GCI Health. Over the hour, Jeff and Wendy discussed their client/agency partnership and went on to share tips for an effective client/agency relationship. Given Jeff and Wendy’s two-decade-long working relationship, […]