guiding the career in public relations

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The Freestyling Art of Networking

February 16th, 2018 · No Comments

Tweet By Maret Montanari You either love it or you hate it, but we can all agree on one thing: Networking is an essential skill for a rising public relations professional. Networking is consistently a trending topic, and often hundreds of posts about unlocking your networking potential clog my social feed. I frequently find these […]

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Why it Was Time to Publish ‘The New Rules of Crisis Management’

February 13th, 2018 · No Comments

Tweet By Mike Hatcliffe United Airlines. PWC. Wells Fargo. Pepsi. Delta. Equifax. Chipotle. Dove Soap. Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand mis-judgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons do we to take from it all? It became clear during the […]

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IPG’s Diversity Commitment Helps Reshape Industry

February 12th, 2018 · No Comments

TweetThis is the third in a series of periodic summary reports about major agency holding companies prepared by students in the PRAD graduate program at DePaul University. By Jacquelyn Drust & Aray Rivera  Interpublic Group of Companies was founded in 1961 with the goal of becoming the first marketing services management holding company. With 97 agencies […]

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WPP and Pragmatism: How the World’s Largest Holding Company Looks to the Future

February 5th, 2018 · 1 Comment

Tweet By Rachel Kesseler and Rachel Mihulka WPP Group (or Wire and Plastic Products) was founded in 1986 in London and is now the world’s largest agency holding company. Its successful growth over the last 30 years is due in part to its strong leader–Sir Martin Sorrell, one of the most well-known CEOs in the world, although his […]

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PR Pros’ Tips on Acing Agency Writing Test

January 29th, 2018 · No Comments

Tweet By Andrew Willett Many PR students sweat the writing test agencies often require to get an internship.  What’s on it? Is there anything I can do to brush up for the test?  How can my writing help me stand out from other candidates? These questions and more were answered by a panel of PR […]

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