guiding the career in public relations

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Know When You’re On Thin Ice At Work

October 25th, 2017 · 1 Comment

TweetWhile most Culpwrit readers are in early stages of their careers, I heard this morning from a veteran PR pro who insisted that I call your attention to The Wall Street Journal article by Sue Shellenbarger. He said reading this article earlier in his career may have helped him avoid getting fired from his first two jobs. […]

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→ 1 CommentTags: Careers · Day in the Life

Top 10 Reasons to Join a Small-to-Mid Sized Firm

October 23rd, 2017 · 1 Comment

TweetBy Madeline Hauser In a world where holding companies seem to be the norm, independent agencies still hold a large share of the PR and advertising market. Our PR/ad class had the chance to hear about the path to creating an independent company from Kimberly Eberl, CEO and Founder of Motion PR; Nick Kalm, Founder […]

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→ 1 CommentTags: Advice from a Pro · Guest Post

Peer Mentoring in College, What’s In It For Me?

October 16th, 2017 · 2 Comments

TweetBy Colin Wylie Professionals frequently hear the call to action to become mentors to the rising generation. Numerous studies have indicated the correlation between mentorship and engagement in the workplace. Recently, a study of millennials by Deloitte indicated, “Mentoring is having a positive impact and six in ten (61 percent) Millennials are currently benefiting from […]

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→ 2 CommentsTags: Future Leaders · Guest Post · Mentorship

Paying It Forward Begins in College, Just Ask Katie

October 12th, 2017 · No Comments

TweetI spent the first part of this week in Boston where I saw future leaders of the public relations profession in action. And the future looks bright. Some 1,000 members of the Public Relations Student Society of America (PRSSA) participated in a wide range of meetings and workshops that exposed them to new ideas and […]

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→ No CommentsTags: Future Leaders

Secrets to a Successful Client/Agency Relationship

October 8th, 2017 · No Comments

TweetBy Jessica West A few nights ago, our class was fortunate enough to hear from Jeff Winton, Chief Communications Officer of Astellas, and Wendy Lund, CEO of GCI Health. Over the hour, Jeff and Wendy discussed their client/agency partnership and went on to share tips for an effective client/agency relationship. Given Jeff and Wendy’s two-decade-long working relationship, […]

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→ No CommentsTags: Advice from a Pro · Guest Post