guiding the career in public relations

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Paying It Forward Begins in College, Just Ask Katie

October 12th, 2017 · No Comments

TweetI spent the first part of this week in Boston where I saw future leaders of the public relations profession in action. And the future looks bright. Some 1,000 members of the Public Relations Student Society of America (PRSSA) participated in a wide range of meetings and workshops that exposed them to new ideas and […]

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→ No CommentsTags: Future Leaders

Secrets to a Successful Client/Agency Relationship

October 8th, 2017 · No Comments

TweetBy Jessica West A few nights ago, our class was fortunate enough to hear from Jeff Winton, Chief Communications Officer of Astellas, and Wendy Lund, CEO of GCI Health. Over the hour, Jeff and Wendy discussed their client/agency partnership and went on to share tips for an effective client/agency relationship. Given Jeff and Wendy’s two-decade-long working relationship, […]

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→ No CommentsTags: Advice from a Pro · Guest Post

6 Tips to Help You Ace the Writing Test

October 2nd, 2017 · 1 Comment

Tweet Gone are the days you interviewed, got a job offer and then had to take a perfunctory writing test. Today, a growing number of companies and agencies now require applicants to pass writing tests before they even get considered for an interview. Perhaps this new wrinkle stems from the fact that over 60% of […]

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→ 1 CommentTags: Job Search

Find Your Moments of Extraordinary Impact

September 21st, 2017 · 8 Comments

TweetI’m just back from this week’s annual conference of the Arthur W. Page Society—stimulated by many great sessions, speeches and one-on-one conversations with PR leaders from around the world. At one of the closing sessions, Chip Heath, author of The Power of Moments: Why Certain Experiences Have Extraordinary Impact, talked about memorable powerful moments in […]

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→ 8 CommentsTags: Careers

Bored in Math Class? Start a Business

September 14th, 2017 · No Comments

Tweet By Jake Skoloda I recently had the opportunity to speak at a national conference, the Marketing to Gen Z Conference in New York. It was a pretty cool experience because I am only 17 years old. My mom and I were invited to speak on the topic of Zpreneurs – Gen Z kids who […]

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→ No CommentsTags: Future Leaders · Guest Post