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guiding the career in public relations

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A Primer on How to Be #DataSmart

December 7th, 2017 · No Comments

Tweet By Yoo Mee Pontonnier As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how […]

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→ No CommentsTags: Advice from a Pro · Careers · Guest Post

Six PR Legends Added to PRWeek Hall of Fame

December 5th, 2017 · No Comments

Tweet Six inspiring leaders of the public relations profession were inducted into the PRWeek Hall of Fame last night during a dinner celebration at the Grand Hyatt in New York. Each leader has contributed greatly to the success and advancement of our profession as told in these testimonials and videos from their colleagues and friends. In his […]

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3 Insights from Grad School Improved My Career

November 27th, 2017 · No Comments

Tweet By John Shoemaker Space. As I began grad school, I discovered that space is the key ingredient I need to live my best, achievable career. No, I don’t mean alone in some abandoned cave but rather, being intentionally and fully engaged to think clearly, listen authentically, and focus wholly—no matter where I am. Making […]

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Thank Your Way into a Job

November 20th, 2017 · 5 Comments

Tweet Gone are the days when your mother would say you can’t open your presents until you sent hand-written thank you notes to everyone, including your Aunt Joan who gave you that scratchy wool sweater you’ll never wear. You would think that the digital age would make it easier for people to follow up with […]

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→ 5 CommentsTags: Advice from a Pro · Job Search

Future PR Leaders Step Up to the Challenge at Plank Center Case Study Competition

November 17th, 2017 · No Comments

TweetBy Asa McCormick In early October, I received a phone call from Johnny Sparks, chairman of the Department of Journalism at Ball State University.  After a brief conversation, Dr. Sparks informed me I was selected to attend a conference with The Plank Center for Leadership in Public Relations. Despite my limited knowledge about the program […]

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→ No CommentsTags: Day in the Life · Future Leaders · Guest Post