The new edition of Platform, an online magazine published by 10 PR students at the University of Alabama, is loaded with relevant articles for students and young professionals. I was pleased to offer my two-cents worth to Amanda Aviles’ article — Wanted: Manager, No Experience Necessary — about the importance of gaining managerial training and experience early in…… Continue reading PR Student Magazine Offers Career Tips
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Be Prepared: Create a Job Offer Checklist
Q. After months of job searching following graduation, I finally landed a job. I am supposed to discuss details of the offer with my new boss and HR manager later this week and start to work on September 15. For a while I was willing to work for next to nothing, but I now need…… Continue reading Be Prepared: Create a Job Offer Checklist
Optimism for Future of Media, PR
I had the privilege of participating with an impressive group of journalists in a 2 1/2-hour panel discussion on the future of our professions at the fall meeting of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) Friday afternoon in Chicago. As might be expected, the potential and challenges of digital communications…… Continue reading Optimism for Future of Media, PR
Future of Media, Communications ‘Bright’
John Lavine John Lavine, Dean of Northwestern’s Medill School of Journalism, looked into his crystal ball yesterday at a meeting of the Accrediting Council on Education in Journalim and Mass Communication (ACEJMC) in Chicago. Lavine began with what he described as “four safe bets”: Media and content will become more digital. Complexity in the…… Continue reading Future of Media, Communications ‘Bright’
PR Pros Rank High on Ethical Standards
Contrary to entertainment and media portrayals, a new academic study ranks PR practitioners seventh highest among 19 professionals tested. Published in the Journal of Public Relations Research, the study was conducted by Renita Coleman, Ph.D., School of Journalism, University of Texas-Austin, and Lee Wilkins, Ph.D., School of Journalism, University of Missouri. The study compared the…… Continue reading PR Pros Rank High on Ethical Standards
What Salary Increase Should I Expect?
Q. It’s been more than a year since I got a raise. My supervisors say I’m doing a good job, and I get positive comments from my clients. I know it’s a weird economic time, but no one has said anything about a formal performance review or increase. What should I expect? -TP A. Since…… Continue reading What Salary Increase Should I Expect?
Setting Twitter and Facebook Focus
It was a tough call, but I blocked God from following me on Twitter yesterday. Over the past few weeks, I have talked with more than a dozen people who are reluctant to engage in social media. Most have Twitter and Facebook accounts, but they don’t want to engage. They cite the number of “Friend” requests…… Continue reading Setting Twitter and Facebook Focus
Obama Digital Gurus Talk Business
Since I couldn’t attend this week’s PRSA Chicago luncheon featuring a panel discussion about online marketing of the Obama for President campaign, I enlisted intern Joe Federer to prepare this summary. Joe Federer This past Tuesday, I attended a PRSA Chicago luncheon which focused on the mysterious, intangible force that was (drum roll, cue fireworks) the Obama marketing campaign. …… Continue reading Obama Digital Gurus Talk Business
Blog Becomes Digital Teaching Tool
Digital education is increasingly popular, and I am honored that PR professor Susan Gonders at Southeast Missouri State University enlisted Culpwrit as a “virtual guest lecturer” for her innovative curriculum. Here’s this week’s assignment for the 17 students in Susan’s PR Research & Strategy class. ‘Making CULPWRITS Of Students’ Susan Gonders, Professor Southeast Missouri State University Public relations students at Southeast Missouri…… Continue reading Blog Becomes Digital Teaching Tool
The 5 Ws of a Successful CSR Initiative
Columbia College’s Sandra Allen, who is a long-time friend and PR colleague, invited me to speak to her Social Change Communication class yesterday. Her students are focusing on corporate social responsibility (CSR) and they clearly have been giving a lot of thought to the subject. We discussed the evolution of CSR from over the past 30…… Continue reading The 5 Ws of a Successful CSR Initiative