culpwrit

Let’s start with a qualifier:  I believe a majority of PR graduates are meeting entry-level professional standards required in business today.  Unfortunately, not all grads meet those expectations.
A new survey of 520 human resources professionals and business leaders conducted for the Center for Professional Excellence at York College of Pennsylvania confirmed that nearly 60% of the hiring decision […]

[Read more →]

The new edition of Platform, an online magazine published by 10 PR students at the University of Alabama, is loaded with relevant articles for students and young professionals. 
I was pleased to offer my two-cents worth to Amanda Aviles’ article — Wanted: Manager, No Experience Necessary – about the importance of gaining managerial training and experience early in a […]

[Read more →]

 Q.  After months of job searching following graduation, I finally landed a job.  I am supposed to discuss details of the offer with my new boss and HR manager later this week and start to work on September 15.  For a while I was willing to work for next to nothing, but I now need […]

[Read more →]

 
I had the privilege of participating with an impressive group of journalists in a 2 1/2-hour panel discussion on the future of our professions at the fall meeting of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) Friday afternoon in Chicago.  As might be expected, the potential and challenges of digital communications consumed […]

[Read more →]

   John Lavine
John Lavine, Dean of Northwestern’s Medill School of Journalism, looked into his crystal ball yesterday at a meeting of the Accrediting Council on Education in Journalim and Mass Communication (ACEJMC) in Chicago.
Lavine began with what he described as “four safe bets”:

Media and content will become more digital.
Complexity in the world and peoples’ lives […]

[Read more →]

 
Contrary to entertainment and media portrayals, a new academic study ranks PR practitioners seventh highest among 19 professionals tested.  Published in the Journal of Public Relations Research, the study was conducted by Renita Coleman, Ph.D., School of Journalism, University of Texas-Austin, and Lee Wilkins, Ph.D., School of Journalism, University of Missouri. 
The study compared the mean P […]

[Read more →]

 
Q.  It’s been more than a year since I got a raise.  My supervisors say I’m doing a good job, and I get positive comments from my clients.  I know it’s a weird economic time, but no one has said anything about a formal performance review or increase.  What should I expect?  -TP
A.  Since your last […]

[Read more →]

It was a tough call, but I blocked God from following me on Twitter yesterday. 
Over the past few weeks, I have talked with more than a dozen people who are reluctant to engage in social media.  Most have Twitter and Facebook accounts, but they don’t want to engage.  They cite the number of “Friend” requests from […]

[Read more →]

Since I couldn’t attend this week’s PRSA Chicago luncheon featuring a panel discussion about online marketing of the Obama for President campaign, I enlisted intern Joe Federer to prepare this summary.
  Joe Federer 
This past Tuesday, I attended a PRSA Chicago luncheon which focused on the mysterious, intangible force that was (drum roll, cue fireworks) the Obama marketing campaign. 
The speakers:
 Greg Hinz
- Former […]

[Read more →]

 
Digital education is increasingly popular, and I am honored that PR professor Susan Gonders at Southeast Missouri State University enlisted Culpwrit as a “virtual guest lecturer” for her innovative curriculum.  Here’s this week’s assignment for the 17 students in Susan’s PR Research & Strategy class. 

‘Making CULPWRITS Of Students’
Susan Gonders, Professor
Southeast Missouri State University

Public relations students at Southeast Missouri State University will be CULPWRITS […]

[Read more →]