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TweetQ.  As a December 2011 graduate, I’ve begun applying for jobs.  My college adviser sent me a job posting for a full-time position as an senior account executive supervisor at a big agency.  While I have had two agency internships and know a lot about what goes into the SAE job, I wonder if I should [...]

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Tweet  Knowing what a company expects to hear from job applicants is often a mystery, plus it’s generally difficult to find much in public literature about the culture of an organization.  So, I was intrigued to learn what JetBlue looks for when it interviews job applicants.  David Barger, president and chief executive of  the popular “low-price” airline, appears in the [...]

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Tweet  During a visit to Washington, DC last week, I was struck by the large number of young people working in every part of government.  I met several recent college graduates, some of whom were public relations majors.  A few had been there long enough to become cynical, but most were loving every aspect of their political [...]

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TweetReceptionist Georgia Enty routinely calls me when I have a visitor arrive for an appointment.  I usually tell her I will be right out to greet the guest, but one day she told me to take my time.  When I arrived in the lobby, she and the guest were deeply engaged in an animated conversation [...]

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Tweet  Q.  I’ve applied for several jobs listed in company and agency websites, LinkedIn and other online sites.  I get automated responses from some and hear nothing from others.  When and how should I follow up and what should I say?   -KL A.  Many online job listings are generic and don’t refer to specific jobs.  In many [...]

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TweetGuest post by Katie Kelley Gone are the days when a single paper resume could determine your future. In today’s world of online communications, social media has proven to be an effective tool for making friends, planning events, and yes–landing you your dream job.  Recruiters are using social media platforms to break past the impersonal resume [...]

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Tweet  Happily, this is the first fall in three decades that I’m not engaged in the annual ritual of preparing agency and corporate financial plans for the coming year.  But the start of the budget season reminded me to pass along advice to job seekers and those hoping for a pay hike from their current employers. For [...]

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Tweet  During a visit to the University of Oklahoma last week, I met some 40 students who comprise the on-campus PR and advertising agency, Lindsey + Asp.  The undergraduate juniors and seniors are doing impressive work for a dozen paying clients ranging from the Norman Police Department to American Airlines.  After spending two days in [...]

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Tweet  Over many years of receiving unsolicited resumes, some submitted via good and bad guerrilla tactics, I must admit that Matthew Epstein of Atlanta may have pulled off one of the most clever resume submissions of all time.  Matthew set up a targeted website — googlepleasehire.me –  specifically to gain the attention of potential hiring managers at [...]

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Tweet  Congratulations!  You are entering your senior year full of enthusiasm, easy classes and a hankering for a fun time.  Before you get too excited about the ease of your last year of college, remember that in just a few short months, you’ll be applying for jobs.  Don’t worry — it’s not as scary as [...]

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