By Angela Null If you had asked me where I see myself in twenty years two decades ago, I would have confidently responded, “dancing, teaching, or owning a studio.” I never imagined that I would attend, or furthermore graduate from a university. Today, I am 34 years young, and if you asked me the…… Continue reading How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022
Category: Guest Post
Fear Not! You CAN Manage Those Presentation Jitters and Start Strong
By Jeff Leshay How do you feel when you’re asked to give a presentation? Does this fill you with positive energy, or does it spark a tense, uneasy feeling in your gut? If the thought of presenting gives you the jitters, you can count yourself among the majority of people who fear public speaking,…… Continue reading Fear Not! You CAN Manage Those Presentation Jitters and Start Strong
What PR Professionals Can Learn From Sales
By Katie Brenneman Public relations professionals and those considering the career should embrace any opportunity to interact with sales personnel. Although PR doesn’t focus as much on making a transaction, it does find itself in the middle of closing deals, communicating, and growing relationships. Something sales teams know a lot about. Taking a deeper…… Continue reading What PR Professionals Can Learn From Sales
PR Tips for Creative Clients and Cultural Institutions
By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions. Creative focused individuals and institutions generally require their own unique PR perspective and approaches. Guerilla marketing style stunts…… Continue reading PR Tips for Creative Clients and Cultural Institutions
So, Now What?
By Michael Lynch This is a question that has popped up in all of my social circles lately. From my friends in their twenties to my mentors in their sixties, we are all asking ourselves how we plan to move forward after the past two years. To preface, I know my perspective comes from…… Continue reading So, Now What?
TikTok Emerges as Major PR Tool and Money Maker
By Kyrsten Eller For as long as I can remember, the popular social networking app TikTok has filled people’s lives with joy during uncertain times. With over 50 million daily active users in the U.S., it’s no surprise that some TikTok users have become stars overnight. By posting a simple 60-second video that appears on the “For You”…… Continue reading TikTok Emerges as Major PR Tool and Money Maker
It’s PR, Not the ER: PR Advice from the Pros
By Lily Lowndes Public relations can be a hectic industry. PR professionals know how to work hard, move fast and pivot at a moment’s notice. Especially when in crisis mode, an average day in public relations can turn into what feels like an emergency room situation. Nothing at work should be as stressful as life-and-death.…… Continue reading It’s PR, Not the ER: PR Advice from the Pros
No White Coat Needed for the Impact this Pro is Making in Healthcare PR
By Zoe Parris & Sitoria Townsend Tarsis Lopez, a communications pioneer in his own right, is the newly promoted Associate Vice President of Reputation and Communications at Indianapolis-based Eli Lilly & Company. He joined Lilly in 2021 as Senior Director of Reputation Management and Communications. Lopez recalls his interest in communications from a very…… Continue reading No White Coat Needed for the Impact this Pro is Making in Healthcare PR
Wise Words from College Senior: Embrace Continuous Learning & Build Your Network
By Heather Smyth Senioritis. The loss of motivation a senior feels right before graduation when the main focus is on life’s next chapter. It can lead to decreased performance and the mentality that school is not a priority anymore. As a senior in college, your next focus is securing a job. The public relations…… Continue reading Wise Words from College Senior: Embrace Continuous Learning & Build Your Network
Act Like a Leader: Growing Your Value as a PR Pro
By Katie Brenneman Whether you’re still a student, you’re just starting your PR career, or you’ve been working in the field for a while, demonstrating strong leadership skills is instrumental to your success. Acting like a leader isn’t always easy, though, especially when you’re just starting out. The good news, however, is that leadership…… Continue reading Act Like a Leader: Growing Your Value as a PR Pro