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Entries Tagged as 'Guest Post'

PR Execs On Growing From Manager to Leader

March 26th, 2018 · 5 Comments

Tweet By Ken Jacobs In the past few years I’ve had the opportunity to interview many respected PR executives on a variety of leadership topics. One of the most valuable pieces of advice they’ve shared is how to grow from manager to leader. Latest interview question and answers: What’s your best counsel to a manager […]

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Tags: Advice from a Pro · Future Leaders · Guest Post

Future PR Pros Get, Share Leadership Advice

March 15th, 2018 · No Comments

TweetBy Colin Wylie While thousands of students were celebrating Spring Break on the beaches of Miami last weekend, a select group of public relations students were holed up in a hotel basement, making crucial decisions for the future of a growing organization. Each year, the Public Relations Student Society of America (PRSSA) holds its National […]

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Tags: Future Leaders · Guest Post

Modern Marketing Skills—Emerging Competencies in an AI World

March 6th, 2018 · No Comments

TweetBy Kathy Baughman Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and create. Instead, picture two powerful brains—one human and […]

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Tags: Advice from a Pro · Guest Post

Cover Letters: To Do or Not To Do

March 5th, 2018 · 2 Comments

Tweet By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your […]

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Tags: Advice from a Pro · Guest Post

Publicis: The Company That Survived a War

February 20th, 2018 · No Comments

TweetThis is the fourth in a series of summary reports on major agency holding companies prepared by students in the Agency Management course at DePaul University. This placemat was part of the “final exam” presentation before a panel of recruiters. By Rhett Ahlander & Melanie Decelles When someone says they’ve been through war after a hardship, it’s usually figurative. […]

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Tags: Guest Post