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Entries Tagged as 'Guest Post'

WPP and Pragmatism: How the World’s Largest Holding Company Looks to the Future

February 5th, 2018 · 1 Comment

Tweet By Rachel Kesseler and Rachel Mihulka WPP Group (or Wire and Plastic Products) was founded in 1986 in London and is now the world’s largest agency holding company. Its successful growth over the last 30 years is due in part to its strong leader–Sir Martin Sorrell, one of the most well-known CEOs in the world, although his […]

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PR Pros’ Tips on Acing Agency Writing Test

January 29th, 2018 · No Comments

Tweet By Andrew Willett Many PR students sweat the writing test agencies often require to get an internship.  What’s on it? Is there anything I can do to brush up for the test?  How can my writing help me stand out from other candidates? These questions and more were answered by a panel of PR […]

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Tags: Advice from a Pro · Guest Post

Students Research Agency Holding Companies

January 22nd, 2018 · No Comments

TweetFirst in a periodic series of major agency holding company summaries researched and written by PRAD graduate students at DePaul University. By Samantha Perlman and Ashlyne Wilson They called it the “Big Bang,” an event so great it warranted a title synonymous with the creation of the universe. The 1986 merger of ad agencies BBDO, Doyle […]

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A Young PR Pro’s Guide to Getting an Internship

January 13th, 2018 · No Comments

Tweet By Andrew Willett Most PR students beginning the winter term this month have one thing on their minds–internships. To help guide PR students as they navigate the competitive race for coveted internship spots, DePaul’s PRSSA chapter earlier this week received tips from these four recent graduates whose initial internships launched their careers. MaLeah Peterson, […]

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Tags: Future Leaders · Guest Post

A Primer on How to Be #DataSmart

December 7th, 2017 · No Comments

Tweet By Yoo Mee Pontonnier As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how […]

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Tags: Advice from a Pro · Careers · Guest Post