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Entries Tagged as 'Guest Post'

Cover Letters: To Do or Not To Do

March 5th, 2018 · 2 Comments

Tweet By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your […]

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Tags: Advice from a Pro · Guest Post

Publicis: The Company That Survived a War

February 20th, 2018 · No Comments

TweetThis is the fourth in a series of summary reports on major agency holding companies prepared by students in the Agency Management course at DePaul University. This placemat was part of the “final exam” presentation before a panel of recruiters. By Rhett Ahlander & Melanie Decelles When someone says they’ve been through war after a hardship, it’s usually figurative. […]

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Tags: Guest Post

The Freestyling Art of Networking

February 16th, 2018 · No Comments

Tweet By Maret Montanari You either love it or you hate it, but we can all agree on one thing: Networking is an essential skill for a rising public relations professional. Networking is consistently a trending topic, and often hundreds of posts about unlocking your networking potential clog my social feed. I frequently find these […]

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Tags: Future Leaders · Guest Post

Why it Was Time to Publish ‘The New Rules of Crisis Management’

February 13th, 2018 · No Comments

Tweet By Mike Hatcliffe United Airlines. PWC. Wells Fargo. Pepsi. Delta. Equifax. Chipotle. Dove Soap. Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand mis-judgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons do we to take from it all? It became clear during the […]

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Tags: Guest Post

IPG’s Diversity Commitment Helps Reshape Industry

February 12th, 2018 · No Comments

TweetThis is the third in a series of periodic summary reports about major agency holding companies prepared by students in the PRAD graduate program at DePaul University. By Jacquelyn Drust & Aray Rivera  Interpublic Group of Companies was founded in 1961 with the goal of becoming the first marketing services management holding company. With 97 agencies […]

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Tags: Guest Post