By Meghan Labot For PR professionals, especially those just entering the field, understanding how brand strategy and public relations work together is critical for building campaigns that truly resonate. While PR often lives in the realm of day-to-day execution — crafting pitches, securing coverage, managing crises — its success hinges on alignment with the…… Continue reading Bridging the Gap Between Brand Strategy and PR Execution
Category: Guest Post
Communicating With Heart: Balancing Empathy and Strategy in Nonprofit PR
By Jeremy Silverstein In the world of nonprofit public relations, impact isn’t just measured in media mentions or campaign reach; it’s measured in lives changed, communities strengthened, and missions advanced. For young PR professionals entering this meaningful sector, there’s a delicate balance to strike — blending strategy with heart, metrics with meaning, and outcomes…… Continue reading Communicating With Heart: Balancing Empathy and Strategy in Nonprofit PR
5 Simple Tips to Overcome Your Fears of Networking
By Tiffin Jernstedt Over the course of my recent international travels with my son and daughter, Ace and V—and while hosting Talk Shop networking events in different cities—I’ve been asked the same question over and over again, “How do you network so naturally?” The truth is, I don’t overthink it. But I do practice…… Continue reading 5 Simple Tips to Overcome Your Fears of Networking
What Hiring Managers Really Want to See on Your Resume and LinkedIn
By Sajan Prajapati In today’s competitive public relations job market, a resume and LinkedIn profile are not just summaries of your previous work; they are your first impression, your brand, and the keys to opening career doors. Hiring managers are bombarded with resumes for dozens, sometimes hundreds, of the same position. If you want…… Continue reading What Hiring Managers Really Want to See on Your Resume and LinkedIn
Behind the Screen: Exploring the World of Influencer Marketing
Social media influencers create and post content on social media, growing a large following. For brands, “influencers are a vehicle to their audiences,” says Jenny Heinrich, who has taught DePaul students about influencer marketing for six years. With over 25 years of experience, Heinrich is a Top 30 US Pioneer in Influencer Marketing. In…… Continue reading Behind the Screen: Exploring the World of Influencer Marketing
Warren Buffett’s Communication Secrets
By John Millen Warren Buffett, the 94-year-old legendary investor, yesterday announced that he will be retiring as CEO of Berkshire Hathaway at the end of the year. You may know Buffett as one of the world’s richest people. You may have seen him on TV or as a rock star speaker talking to thousands…… Continue reading Warren Buffett’s Communication Secrets
Don’t Try to ‘Spin’ a Crisis
By Chris Beard Whenever I speak with students or early-career PR professionals about crisis communication, I often hear the same question: “Isn’t crisis comms just putting a PR spin on bad situations to make clients look better?” My answer? That couldn’t be more wrong. During a crisis, your messaging needs to: Be factual/ accurate…… Continue reading Don’t Try to ‘Spin’ a Crisis
‘Hers Was Just Better’
By Jill O’Mahony Stewart She was a math major taking a lot of elective art history classes. I was an art major taking a lot of required art history classes. I was a mediocre student. But this time, I had really studied for the essay test. Maybe I got a B, or B-. I…… Continue reading ‘Hers Was Just Better’
Reframing PR in a Multipolar World: The Urgency of Global Business Acume
By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford. My session followed a talk led by the sage wisdom of an industry leader who has walked many corridors of power and demonstrated…… Continue reading Reframing PR in a Multipolar World: The Urgency of Global Business Acume
Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
By Howie Turkenkopf Promotional marketing isn’t just about slapping a logo on a product – it’s a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and…… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement