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Entries Tagged as 'Guest Post'

Why it Was Time to Publish ‘The New Rules of Crisis Management’

February 13th, 2018 · No Comments

Tweet By Mike Hatcliffe United Airlines. PWC. Wells Fargo. Pepsi. Delta. Equifax. Chipotle. Dove Soap. Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand mis-judgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons do we to take from it all? It became clear during the […]

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IPG’s Diversity Commitment Helps Reshape Industry

February 12th, 2018 · No Comments

TweetThis is the third in a series of periodic summary reports about major agency holding companies prepared by students in the PRAD graduate program at DePaul University. By Jacquelyn Drust & Aray Rivera  Interpublic Group of Companies was founded in 1961 with the goal of becoming the first marketing services management holding company. With 97 agencies […]

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WPP and Pragmatism: How the World’s Largest Holding Company Looks to the Future

February 5th, 2018 · 1 Comment

Tweet By Rachel Kesseler and Rachel Mihulka WPP Group (or Wire and Plastic Products) was founded in 1986 in London and is now the world’s largest agency holding company. Its successful growth over the last 30 years is due in part to its strong leader–Sir Martin Sorrell, one of the most well-known CEOs in the world, although his […]

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PR Pros’ Tips on Acing Agency Writing Test

January 29th, 2018 · No Comments

Tweet By Andrew Willett Many PR students sweat the writing test agencies often require to get an internship.  What’s on it? Is there anything I can do to brush up for the test?  How can my writing help me stand out from other candidates? These questions and more were answered by a panel of PR […]

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Tags: Advice from a Pro · Guest Post

Students Research Agency Holding Companies

January 22nd, 2018 · No Comments

TweetFirst in a periodic series of major agency holding company summaries researched and written by PRAD graduate students at DePaul University. By Samantha Perlman and Ashlyne Wilson They called it the “Big Bang,” an event so great it warranted a title synonymous with the creation of the universe. The 1986 merger of ad agencies BBDO, Doyle […]

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