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guiding the career in public relations

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Entries Tagged as 'Guest Post'

I Hate PR People — Not So Much

March 8th, 2010 · 2 Comments

   Brad Culp 
During the three years I spent as a journalist I probably uttered the words, “I hate PR people” at least 200 times. That probably sounds a little surprising considering my father has made a career out of public relations (and it paid for my journalism degree), but I always reasoned that he […]

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Tags: Careers · First Day on the Job · Guest Post

The Eyes Have It

February 4th, 2010 · No Comments

  Dr. Anne E. Beall   
Because I write and give seminars about nonverbal communication, people often ask me what’s important when it comes to body language in an interview. 
Is there a specific sign that you have made a good impression?  Unfortunately, body language is not that simple.  One needs to look at many areas of […]

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Tags: Advice from a Pro · Guest Post

Tipping Point 2.0: ‘Good’ Business = Big Business

January 22nd, 2010 · 1 Comment

Cause-related PR is on the verge of exploding.   
For years, corporate social responsibility (CSR) efforts have been handled by small, sometimes one-person staffs.  As consumers reacted positively to companies that did good deeds, CSR gained increasing credibility as it expanded from corporate philanthropy to a new marketing tool.  Rob Densen wrote a thoughtful guest post recently on CSR (he […]

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Tags: Guest Post · Volunteerism

4 Guideposts for Unemployed PR Pros

January 19th, 2010 · No Comments

   Edward M. Bury, APR   
In September my position as Senior Director of Public Relations for a real estate association was eliminated due to budget constraints. This has been a challenging time for me and many others in public relations and other industries.  But it’s also a time to think, grow and reinvent myself for the […]

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Tags: Advice from a Pro · Day in the Life · Guest Post · Job Search

6 Tips to Improve PR Prospects in 2010

December 30th, 2009 · No Comments

  Richard Bailey 
If I’m to look ahead, then let me start by glancing backwards a moment.
Just over a year ago, Sir Martin Sorrell gave the annual Distinguished Lecture for the Institute for Public Relations.
Sorrell is Group Chief Executive of WPP, the global marketing services business that owns the Hill & Knowlton and Burson Marsteller PR […]

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Tags: Advice from a Pro · Guest Post

PR Research Careers–And Actual Jobs

December 12th, 2009 · 2 Comments

 
Q.  Unlike many Millennials, I enjoy reading all sorts of media and digging for more information about issues of the day. I graduated in May and have a double major in public relations and psychology and cannot find an entry-level job or paying internship.  A family friend suggested PR research as an option.  What do you think? 
A.  Your […]

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Tags: Guest Post · Job Search

Optimistic PR Outlook for 2010

November 20th, 2009 · 3 Comments

   David Heiser 
This past Tuesday, I had the opportunity to attend Chicago PRSA’s “Ask the Experts” event, featuring a panel of executives from five of the city’s most prominent agencies – Rich Jernstedt of Fleishman-Hillard, Janet Cabot of Edelman, Joel Curran of MS&L, Susan Howe of Weber Shandwick, and this blog’s proprietor, Ketchum’s own Ron Culp […]

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Tags: Guest Post

Career Options in PR

November 13th, 2009 · No Comments

It’s an industry that offers one challenge after the other, so if you’re the kind who thrives on meeting them head on, perhaps a career in public relations is right up your alley.
PR involves maintaining mutual relations and understanding between organizations, corporations and members of the public who are connected to them in some way […]

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Tags: Careers · Guest Post

Networking. You Gotta Do It.

November 3rd, 2009 · 4 Comments

   Julie Bauke 
How many times have you been told that you need to network? Bet you’ve lost count. And yes, you need to network. But before we look at the why’s and how’s, let’s get clear on what networking done well really is.
Networking is the building of mutually beneficial relationships that align with our […]

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Tags: Guest Post · Job Search

Strategic Plan for Landing a Job

October 22nd, 2009 · 3 Comments

  Kristina Allen 
I was hired for my first post-graduation job five days before I graduated. I have a B.A. in public communication and work as a website admin & social media strategist.
 I’m often asked how I landed a job so quickly, and I’m inclined to say sheer luck, but honestly it was more like 70% […]

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Tags: Guest Post · Job Search