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   Bob Kornecki 
There’s been so much talk lately about finding a job, the question is:  What do you do to keep a job after you’ve worked so hard to land one?
My first boss at Burson-Marsteller told me that one of the surest ways to get ahead is to work harder than your peers.  “Come in […]

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   Tim Conway   
In a weak employment market, it’s a smart strategy to take risks.
Push yourself to try unconventional job search methods.  By being a go-getter, you will spot hidden opportunities.
Here are surprising tactics that are productive:

compose brief bio and case studies (format of Situation, Actions, Results); send as an alternative to a boring resume
create […]

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  Chuck Ebeling 
As an undergrad journalism major, I had no idea about public relations until I ran a campaign for my roommate to run for student council president. He didn’t win, but I noted the influence we garnered, so I took the two courses then available in PR.
Graduating at the height of the Vietnam War, […]

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Many young professional career advice tips proffer suggestions on how to prepare for the interview, how to construct the perfectly executed resume, or how to get your personal brand on. In short, they talk about everything that you need to do before you step into the office for the first time.  Or, on the other […]

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  Denise Schoenbachler   
What I wish I’d known….
1.  Get to know your professors.  Take the time and effort to really  get to know your professors while at college.  Your professors can be incredibly helpful in job hunting, career advice, and even navigating the university system.  Professors make great references for jobs. If you decide to […]

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Jill Krueger, President and Chief Executive Officer of Health Resources Alliance, contributes the fourth part of a series stemming from a panel discussion involving successful women graduates of Northern Illinois University who discuss the topic:  Lessons from the Front:  If We’d Only Known this Back Then.
   Jill Krueger 
1. Attitude is Everything.
Solid technical skills are necessary in every job […]

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Guest post by Melissa Tamura
There are many websites specifically designed for public relations and media job seekers.  With the internet, the search can become monotonous and overwhelming.  There are only a few sites that are even worth a visit however, and those go above and beyond in the resources that they offer to help job seekers […]

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Cathleen Johnson contributes the third part of a series stemming from a panel discussion involving successful women graduates of Northern Illinois University who were assembled by Denise Schoenbachler, Dean of the Business School, on the topic of: Lessons from the Front:  If We’d Only Known this Back Then.
   Cathleen Johnson
Things I Wish I’d Known in College
1.  EMBRACE […]

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During the early days of  my career, my parents and in-laws continually asked me what I did for a living.  They understood my initial job as a newspaper reporter since they could see my bylines, but they looked confused as I frequently attempted to explain public relations.  Eventually, they simply told their friends that I […]

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   Kevin Donnellon   
Personal branding is in, and much of this is driven by the tough job market, the glut of exceptional talent and the growing social technologies that can power your personal brand.
I completely endorse personal branding as a consultant, former agency owner and corporate PR VP who believes that “if you don’t stand […]

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