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TweetBy Steven Pelham and Brooke Smith Every year, the Arthur W. Page Society teams up with the Institute for Public Relations to hold a case study competition between students from accredited business and communications schools to see who can craft the most relevant, comprehensive case study. This year, we were the grand prize winners for […]

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TweetBy Elizabeth Driver Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR industry. For some, this may include checking daily trade news, attending professional conferences and seminars, and engaging in online forums or discussion boards. But for corporate communication professionals, […]

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Tweet By Ken Jacobs In the past few years I’ve had the opportunity to interview many respected PR executives on a variety of leadership topics. One of the most valuable pieces of advice they’ve shared is how to grow from manager to leader. Latest interview question and answers: What’s your best counsel to a manager […]

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TweetBy Colin Wylie While thousands of students were celebrating Spring Break on the beaches of Miami last weekend, a select group of public relations students were holed up in a hotel basement, making crucial decisions for the future of a growing organization. Each year, the Public Relations Student Society of America (PRSSA) holds its National […]

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Tweet By Maret Montanari You either love it or you hate it, but we can all agree on one thing: Networking is an essential skill for a rising public relations professional. Networking is consistently a trending topic, and often hundreds of posts about unlocking your networking potential clog my social feed. I frequently find these […]

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