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guiding the career in public relations

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Entries Tagged as 'Careers'

Starting Your Own Agency: Crazy or Cool?

August 2nd, 2016 · No Comments

Tweet Q. After five years in a mid-size PR firm, at age 29 I’m thinking about starting my own agency. I enjoy client work and recently helped my current firm win some new business, so I know the traps. My question to you and your readers: Crazy or cool? -BD A. Several years ago, I […]

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Tags: Careers

10 Must Have Skills of a True PR Pro

July 19th, 2016 · No Comments

Tweet By Glenn Roy A degree is not all that is needed to become a true PR professional. If you want to be successful then you need to have a rounded set of skills that can help you perform everything from writing to research. Here are the top skills that you must have if you […]

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Tags: Advice from a Pro · Careers · Guest Post

3 Life Lessons to Help You Make Your Own History

June 23rd, 2016 · No Comments

TweetBruce Weindruch, founder and creative genius behind The History Factory, has just published a book filled with examples of how forward-looking companies prepare for the future by understanding their past. Unlike those of us who have held many different jobs, Bruce has had only two during his nearly 40-year career. In this Career Capsule, Bruce explains how […]

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Tags: Advice from a Pro · Careers

5 Things to Know About ‘Doing Your Own Thing’

June 1st, 2016 · 1 Comment

Tweet By Mike Hatcliffe After a really bad day at the office when you feel over-worked, underpaid and pulled all out of shape by your manager, we have that daydream. “I should do my own thing”. Friends who are running their own one-person PR shops very successfully, all look happy – right? They don’t have […]

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Tags: Advice from a Pro · Careers · Guest Post

Career Capsule: Omnicom’s Karen van Bergen Says ‘Trust Your Gut’

May 19th, 2016 · No Comments

TweetKaren van Bergen is beginning her fourth month as the first CEO of the 6,000-person Omnicom Public Relations Group that oversees 10 primary PR agency brands — including FleishmanHillard, Ketchum and Porter Novelli. In this Career Capsule, Karen writes about how she discovered and fell in love with public relations. By Karen van Bergen As I came to the […]

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Tags: Careers · Guest Post