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guiding the career in public relations

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Entries Tagged as 'Careers'

10 Must Have Skills of a True PR Pro

July 19th, 2016 · No Comments

Tweet By Glenn Roy A degree is not all that is needed to become a true PR professional. If you want to be successful then you need to have a rounded set of skills that can help you perform everything from writing to research. Here are the top skills that you must have if you […]

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Tags: Advice from a Pro · Careers · Guest Post

3 Life Lessons to Help You Make Your Own History

June 23rd, 2016 · No Comments

TweetBruce Weindruch, founder and creative genius behind The History Factory, has just published a book filled with examples of how forward-looking companies prepare for the future by understanding their past. Unlike those of us who have held many different jobs, Bruce has had only two during his nearly 40-year career. In this Career Capsule, Bruce explains how […]

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Tags: Advice from a Pro · Careers

5 Things to Know About ‘Doing Your Own Thing’

June 1st, 2016 · 1 Comment

Tweet By Mike Hatcliffe After a really bad day at the office when you feel over-worked, underpaid and pulled all out of shape by your manager, we have that daydream. “I should do my own thing”. Friends who are running their own one-person PR shops very successfully, all look happy – right? They don’t have […]

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Tags: Advice from a Pro · Careers · Guest Post

Career Capsule: Omnicom’s Karen van Bergen Says ‘Trust Your Gut’

May 19th, 2016 · No Comments

TweetKaren van Bergen is beginning her fourth month as the first CEO of the 6,000-person Omnicom Public Relations Group that oversees 10 primary PR agency brands — including FleishmanHillard, Ketchum and Porter Novelli. In this Career Capsule, Karen writes about how she discovered and fell in love with public relations. By Karen van Bergen As I came to the […]

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Tags: Careers · Guest Post

Ethical Decision-Making: The ‘Necessary Skill’

May 11th, 2016 · No Comments

Tweet By Dick Martin Back in 1970, the guy who interviewed me for my first job in public relations was the former city editor of the Newark, NJ, Evening News. I didn’t know it at the time, but he only hired ex-journalists like himself. My undergraduate degree was in philosophy; I had a masters in broadcasting; […]

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Tags: Advice from a Pro · Careers · Guest Post