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guiding the career in public relations

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Entries Tagged as 'Careers'

Why You Should Master Business as a Second Language

May 4th, 2018 · No Comments

TweetThis article first appeared in Strategies & Tactics, a monthly publication of the Public Relations Society of America (PRSA). By Matt Ragas, Ph.D., and Ron Culp, Fellow PRSA Chief communication officers are bilingual. They fluently speak the language of public relations and the idioms of business and the C-suite. In many ways, CCOs and other […]

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Tags: Advice from a Pro · Careers

Job-Seeking Students Nix Industries They Don’t Like

April 27th, 2018 · No Comments

Tweet College students are more particular than ever when picking industries where they are willing to work. According to my unscientific survey of communication students at five universities, soon-to-graduate job seekers have absolutely no interest in working in certain major industries, while others consistently rank high on their wish lists. During recent visits to Penn State, […]

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Tags: Careers · Job Search

Best & Worst States for Millennials–Some Surprises

April 17th, 2018 · No Comments

TweetDuring recent visits to Penn State, Arizona State and Marquette, I urged soon-to-graduate PR students to begin their careers in major markets such as New York, Chicago and San Francisco. While I still stand by my belief that these cities are where the most PR jobs can be found, a new report from the personal-finance […]

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Tags: Careers · Job Search

Career Highlight: DePaul Wins ‘Oscar of PR’

March 16th, 2018 · 7 Comments

TweetSeven years ago I switched careers. Gave up the “big bucks” of corporate and agency life to join academia as instructor and professional director of the graduate PR and advertising program at DePaul University. It was the greatest career decision of my life. And I’ve always believed that–even before last night when our program was named PRWeek’s Education Program of […]

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Tags: Careers · Day in the Life

A Primer on How to Be #DataSmart

December 7th, 2017 · No Comments

Tweet By Yoo Mee Pontonnier As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how […]

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Tags: Advice from a Pro · Careers · Guest Post