guiding the career in public relations

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Entries Tagged as 'Advice from a Pro'

Understand the Ebb and Flow of Finances in a Communications Firm

October 10th, 2016 · No Comments

Tweet By Michael J. Clark, APR Water and Revenue. I like the metaphor of water as it relates to revenue, it illustrates how money flows, clarifies the importance of creating reservoirs of cash, and demonstrates areas of absorption and how cash can evaporate from the business. Plus, it’s primarily a life source for business. I […]

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Tags: Advice from a Pro · Day in the Life · Guest Post

Leadership Insights from Chicago Entrepreneurs

September 13th, 2016 · No Comments

Tweet Check out the latest round of interviews of Chicago-area business leaders by DePaul PR/AD graduate students on the Let Go & Lead website. During the spring term of my Leadership course, teams of two students each researched an interviewed these nine dynamic entrepreneurs and civic leaders: Jodi Fyfe, President, Paramount Events Jonathan Weiss, Founder […]

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Tags: Advice from a Pro

Back to School? Time to Get Involved

September 6th, 2016 · 2 Comments

TweetWith a 20% increase in students attending American colleges and universities over the past 10 years, there is no wonder competition for the best jobs continues to get more and more intense. When hundreds of applications are sometimes received for each opening at major agencies, what can you do to get recruiters and hiring managers […]

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Tags: Advice from a Pro · Volunteerism

Warren Buffett’s 5 Secrets of Communication

August 30th, 2016 · No Comments

TweetBy John Millen In my work with CEOs and other C-suite leaders, I sometimes have executives question the work required to prepare for presentations. They ask, “What’s the ROI [return on investment] of communication?” Not being glib, I like to tell them that effective communication is priceless. That’s because without communication there’s no leadership, no […]

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Tags: Advice from a Pro · Guest Post

What I Wish I Knew Before I Fell Into My PR Career

August 24th, 2016 · No Comments

Tweet The following Culpwrit post appears in the current issue of PRSSA’s FORUM magazine. First of all, I wish PRSSA existed when I was in college. Being involved in PRSSA likely would have jump started my public relations career. Instead, it took a few years of other jobs before I discovered this amazing profession. OK, […]

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Tags: Advice from a Pro · Careers