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Entries Tagged as 'Advice from a Pro'

What I’ve Learned Moving from Agency to In-House

May 10th, 2018 · 2 Comments

Tweet By Christie Dooley About a year ago, I experienced that moment in just about every agency-person’s career when you stop and think, “maybe it’s time?” Time, that is, to go in-house. Having worked at PR agencies since I quit the TV news industry just one year post-college, I worked my way from intern to […]

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Tags: Advice from a Pro · Guest Post

Why You Should Master Business as a Second Language

May 4th, 2018 · No Comments

TweetThis article first appeared in Strategies & Tactics, a monthly publication of the Public Relations Society of America (PRSA). By Matt Ragas, Ph.D., and Ron Culp, Fellow PRSA Chief communication officers are bilingual. They fluently speak the language of public relations and the idioms of business and the C-suite. In many ways, CCOs and other […]

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Tags: Advice from a Pro · Careers

PR Execs On Growing From Manager to Leader

March 26th, 2018 · 5 Comments

Tweet By Ken Jacobs In the past few years I’ve had the opportunity to interview many respected PR executives on a variety of leadership topics. One of the most valuable pieces of advice they’ve shared is how to grow from manager to leader. Latest interview question and answers: What’s your best counsel to a manager […]

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Tags: Advice from a Pro · Future Leaders · Guest Post

Modern Marketing Skills—Emerging Competencies in an AI World

March 6th, 2018 · No Comments

TweetBy Kathy Baughman Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and create. Instead, picture two powerful brains—one human and […]

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Tags: Advice from a Pro · Guest Post

Cover Letters: To Do or Not To Do

March 5th, 2018 · 2 Comments

Tweet By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your […]

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Tags: Advice from a Pro · Guest Post