By Erica Swerdlow In the past 30+ years of working in public relations and communications, specifically at agencies, I have had the complex but rewarding task of hiring people in all types of positions; complex because it has always been difficult for me to find the right formula that helps find the right fit,…… Continue reading What Matters in an Interview
Category: Advice from a Pro
Lessons from Leaders I Admire
By Torod B. Neptune Great leadership is one of those things that can be difficult to define, but you know it when you experience it yourself. That’s one of the reasons why it is so valuable for aspiring leaders to have mentor figures who can teach them and help them grow. I’ve been lucky…… Continue reading Lessons from Leaders I Admire
Like it or Not: Office Attire Has Changed Forever
An agency leader who has hired several recent graduates sent me the recent Wall Street Journal story with the following headline: “What’s Too Casual for Work in 2023? You Can Get Away With More Now.” His email requested that educators do a better job of stressing soft skills – including appropriate work attire –…… Continue reading Like it or Not: Office Attire Has Changed Forever
The On-Ramp to Writing Success
Great writing example fosters great insights for writers and citizens. By Jill O’Mahony Stewart Maybe it’s because I’m from Pennsylvania. Maybe it’s because I love infrastructure [really, I do; it’s another story, though]. Or maybe it’s because I teach writing and I LOVE good examples like this one. Whatever the reason, Gov. Josh Shapiro’s…… Continue reading The On-Ramp to Writing Success
Pay Freelancers Promptly
Since leaving the agency world 12 years ago, I’ve enjoyed consulting on some great projects for several C-suite executives and associations. Many of those projects required extra arms and legs so I’ve enlisted freelancers who have done amazing work. Most freelancers tell me not to worry about paying them until the client pays me.…… Continue reading Pay Freelancers Promptly
Congrats to the Class of 2023: Advice For Them and My Younger Self
By Christina Steed This past weekend, I had the pleasure of attending DePaul University’s graduation ceremony. I hadn’t attended before even though I’ve been an adjunct professor since 2019. The stars aligned. I was in town. And I was able to secure some ceremony regalia last minute. I was also able to make it…… Continue reading Congrats to the Class of 2023: Advice For Them and My Younger Self
“We Evolve” – Women in Communication
By Siona Chibber Five established women leaders of the communication field recently shared their candid views on careers and tips for successful leadership with DePaul University communication students from PR and advertising courses of Nina Abnee and Ron Culp as well as several DePaul PRSSA leaders. Now in its sixth year, this year’s panel…… Continue reading “We Evolve” – Women in Communication
Beginner’s Guide to Getting a Job When You Have Limited Experience
By David Albritton Ok college students – let’s talk about ways to help you find a great job after you graduate – even if you have limited experience. This is often perplexing situation for many students because some employers want you to already have experience by the time you apply for their open role(s). Not…… Continue reading Beginner’s Guide to Getting a Job When You Have Limited Experience
Creating the Insider’s Guide to Influencer Marketing
By Katie Stoller I am one of those people who regularly pops up from a deep sleep and scribbles notes down. To the complete annoyance of my husband, I have to keep a pen and paper next to my bed because I’m usually too tired to get up but I know I need to…… Continue reading Creating the Insider’s Guide to Influencer Marketing
Entering the PR and Communications Content Creation Game? 5 Useful Lessons for Success
By Craig Engstrom Disclaimer: Ron Culp did not solicit this post. These are my opinions. If you’re reading this, you already know what I know: Ron Culp is the cool uncle you wish you had at family gatherings. He’s a seasoned PR and communications professional who has worked with big names like Eli Lilly,…… Continue reading Entering the PR and Communications Content Creation Game? 5 Useful Lessons for Success