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guiding the career in public relations

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Entries Tagged as 'Advice from a Pro'

Cover Letters: To Do or Not To Do

March 5th, 2018 · 2 Comments

Tweet By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your […]

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Tags: Advice from a Pro · Guest Post

‘No Better Time to Practice PR’

February 27th, 2018 · No Comments

Tweet Students eager for good news about the prospects of landing jobs upon graduation got what they wanted to hear last night from the head of one of the world’s largest agencies. Speaking at Arizona State University’s Cronkite School, Weber Shandwick CEO Andy Polansky said he is bullish about our industry, adding: “There is no better […]

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Tags: Advice from a Pro

PR Pros’ Tips on Acing Agency Writing Test

January 29th, 2018 · No Comments

Tweet By Andrew Willett Many PR students sweat the writing test agencies often require to get an internship.  What’s on it? Is there anything I can do to brush up for the test?  How can my writing help me stand out from other candidates? These questions and more were answered by a panel of PR […]

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Tags: Advice from a Pro · Guest Post

A Primer on How to Be #DataSmart

December 7th, 2017 · No Comments

Tweet By Yoo Mee Pontonnier As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how […]

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Tags: Advice from a Pro · Careers · Guest Post

Thank Your Way into a Job

November 20th, 2017 · 5 Comments

Tweet Gone are the days when your mother would say you can’t open your presents until you sent hand-written thank you notes to everyone, including your Aunt Joan who gave you that scratchy wool sweater you’ll never wear. You would think that the digital age would make it easier for people to follow up with […]

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Tags: Advice from a Pro · Job Search