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Entries Tagged as 'Advice from a Pro'

PR Execs On Growing From Manager to Leader

March 26th, 2018 · 5 Comments

Tweet By Ken Jacobs In the past few years I’ve had the opportunity to interview many respected PR executives on a variety of leadership topics. One of the most valuable pieces of advice they’ve shared is how to grow from manager to leader. Latest interview question and answers: What’s your best counsel to a manager […]

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Tags: Advice from a Pro · Future Leaders · Guest Post

Modern Marketing Skills—Emerging Competencies in an AI World

March 6th, 2018 · No Comments

TweetBy Kathy Baughman Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and create. Instead, picture two powerful brains—one human and […]

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Tags: Advice from a Pro · Guest Post

Cover Letters: To Do or Not To Do

March 5th, 2018 · 2 Comments

Tweet By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your […]

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Tags: Advice from a Pro · Guest Post

‘No Better Time to Practice PR’

February 27th, 2018 · No Comments

Tweet Students eager for good news about the prospects of landing jobs upon graduation got what they wanted to hear last night from the head of one of the world’s largest agencies. Speaking at Arizona State University’s Cronkite School, Weber Shandwick CEO Andy Polansky said he is bullish about our industry, adding: “There is no better […]

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Tags: Advice from a Pro

PR Pros’ Tips on Acing Agency Writing Test

January 29th, 2018 · No Comments

Tweet By Andrew Willett Many PR students sweat the writing test agencies often require to get an internship.  What’s on it? Is there anything I can do to brush up for the test?  How can my writing help me stand out from other candidates? These questions and more were answered by a panel of PR […]

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Tags: Advice from a Pro · Guest Post