culpwrit

guiding the career in public relations

culpwrit header image 1

Entries Tagged as 'Advice from a Pro'

5 Personal Attributes for Success in PR

March 5th, 2010 · 1 Comment

   David Gallagher
Twenty-plus years at agencies and in-house roles in the US and London have taught me a few things about success in the PR business. For one, it is elusive. PR is a popular path for many early in their professional lives, but how many remain after five or ten years? Far too many […]

[Read more →]

Tags: Advice from a Pro

The Eyes Have It

February 4th, 2010 · No Comments

  Dr. Anne E. Beall   
Because I write and give seminars about nonverbal communication, people often ask me what’s important when it comes to body language in an interview. 
Is there a specific sign that you have made a good impression?  Unfortunately, body language is not that simple.  One needs to look at many areas of […]

[Read more →]

Tags: Advice from a Pro · Guest Post

High Achievers in Their ‘Dream Jobs’

January 25th, 2010 · No Comments

  Bill Coplin 
Students who have been successful in academics and leadership roles in college have a very tough time in their “dream jobs.”
Here is a tale of two May 2009 graduates who have been communicating with me for the past six months. The first is a Teach for American Corps member. Most of the 35,000 […]

[Read more →]

Tags: Advice from a Pro · Careers

4 Guideposts for Unemployed PR Pros

January 19th, 2010 · No Comments

   Edward M. Bury, APR   
In September my position as Senior Director of Public Relations for a real estate association was eliminated due to budget constraints. This has been a challenging time for me and many others in public relations and other industries.  But it’s also a time to think, grow and reinvent myself for the […]

[Read more →]

Tags: Advice from a Pro · Day in the Life · Guest Post · Job Search

Should You Consider Non-Profits?

January 15th, 2010 · 6 Comments

  Tom Nicholson 
When starting my career I was told to avoid working for a not-for-profit organization.  “Once there you will never escape the non-profit world and the experience doesn’t count in corporate America.”  That strong caution may have been appropriate at one time, but may be far too harsh today.
One of the best organizations I […]

[Read more →]

Tags: Advice from a Pro · Careers

A Corporate ‘Greening’ Plan for 2010

January 8th, 2010 · 2 Comments

 
 
 
This week’s post about green and sustainability jobs brought a question from someone who recently landed a CSR position with a major corporation.  He asked for advice on how to incorporate green points of view in his CSR recommendations to management. 
 
Fortunately, friend and PR counselor Bruce Harrison has given this question a lot of thought […]

[Read more →]

Tags: Advice from a Pro

The Grad School Option

January 4th, 2010 · 2 Comments

A young friend decided to enroll in graduate school this month as a way to wait out the lackluster job market.  Since he always had planned to get a master’s degree, I couldn’t debate the decision.  However, I encourage everyone to make sure they’re pursuing advanced degrees for the right reasons. 
I enlisted Syracuse University professor Bill Coplin to […]

[Read more →]

Tags: Advice from a Pro · Careers

CSR Jobs Poised to Grow in New Decade

January 2nd, 2010 · 3 Comments

The Great Recession caused a dip in corporate social responsibility (CSR) programs as companies cut budgets in order to remain profitable.  As the economy improves in 2010, many predict increased growth in CSR activities since “doing good” builds brand reputations and increases sales. 
Innovative CSR guru Rob Densen shares my point of view, predicting that integrated marketing […]

[Read more →]

Tags: Advice from a Pro · Careers

6 Tips to Improve PR Prospects in 2010

December 30th, 2009 · No Comments

  Richard Bailey 
If I’m to look ahead, then let me start by glancing backwards a moment.
Just over a year ago, Sir Martin Sorrell gave the annual Distinguished Lecture for the Institute for Public Relations.
Sorrell is Group Chief Executive of WPP, the global marketing services business that owns the Hill & Knowlton and Burson Marsteller PR […]

[Read more →]

Tags: Advice from a Pro · Guest Post

Dining Etiquette Improves Job Chances

December 27th, 2009 · No Comments

Both women and men can benefit from reading the insightful New York Times interview Sunday with Qwest chief operating officer Teresa Taylor. 
Taylor confirms the importance of being a good listener in business, and she provides an interesting look into how she evaluates job candidates.  Among her most important decision makers: dining etiquette. 
“I never hire somebody without having a […]

[Read more →]

Tags: Advice from a Pro · Job Search