culpwrit

guiding the career in public relations

culpwrit header image 1

Entries Tagged as 'Advice from a Pro'

A Primer on How to Be #DataSmart

December 7th, 2017 · No Comments

Tweet By Yoo Mee Pontonnier As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how […]

Read More »

[Read more →]

Tags: Advice from a Pro · Careers · Guest Post

Thank Your Way into a Job

November 20th, 2017 · 5 Comments

Tweet Gone are the days when your mother would say you can’t open your presents until you sent hand-written thank you notes to everyone, including your Aunt Joan who gave you that scratchy wool sweater you’ll never wear. You would think that the digital age would make it easier for people to follow up with […]

Read More »

[Read more →]

Tags: Advice from a Pro · Job Search

Top 10 Reasons to Join a Small-to-Mid Sized Firm

October 23rd, 2017 · 1 Comment

TweetBy Madeline Hauser In a world where holding companies seem to be the norm, independent agencies still hold a large share of the PR and advertising market. Our PR/ad class had the chance to hear about the path to creating an independent company from Kimberly Eberl, CEO and Founder of Motion PR; Nick Kalm, Founder […]

Read More »

[Read more →]

Tags: Advice from a Pro · Guest Post

Secrets to a Successful Client/Agency Relationship

October 8th, 2017 · No Comments

TweetBy Jessica West A few nights ago, our class was fortunate enough to hear from Jeff Winton, Chief Communications Officer of Astellas, and Wendy Lund, CEO of GCI Health. Over the hour, Jeff and Wendy discussed their client/agency partnership and went on to share tips for an effective client/agency relationship. Given Jeff and Wendy’s two-decade-long working relationship, […]

Read More »

[Read more →]

Tags: Advice from a Pro · Guest Post

Fostering The Next Generation: PR Pro Bob Kornecki Gives Time, Talent & Scholarships

September 1st, 2017 · 5 Comments

Tweet“We make a living by what we get. We make a life by what we give.” ― Winston S. Churchill By Jill O’Mahony Stewart Bob Kornecki loves a good quote. The Chicago PR pro used many for his inspiring book, “How to Thrive in the Public Relations Business: 35 Practical Tips from a 35-Year Veteran.” […]

Read More »

[Read more →]

Tags: Advice from a Pro · Guest Post