culpwrit

guiding the career in public relations

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Peter Debreceny

I discovered that curiosity was a good skill to have.  Being curious about the world, what makes it tick, the economic and societal factors impacting the business you work for  consult to – that’s an important perspective to bring to the communications solution that you’re going to propose.

I realized that it was a big world outside the one that I knew when I was growing up and studying – so travel and experiencing other cultures and economies was a big help to my career.  Particularly today, with the world that is globalized and where the momentum lies with countries like China and India, having a worldview is essential.

And I enjoyed being an early adopter of technology – each new technological advance made what we do easier and more powerful – and the earlier I learned the more it was a help.  Today the technological advances of the Internet and social media are revolutionizing our world and every practitioner – whether one has been in the profession for a long time, or is just starting out – needs to seize the opportunity that revolution enables.

PROFESSIONAL EXPERIENCE:

1964-1967   New Zealand Ministry of Foreign – Foreign Affairs Officer

1967-1970   New Zealand Radio and Television – Current Affairs Reporter and Producer

1970-1973   Media Consultants Ltd. – Managing Director

1973-1979   Industrialized Building Systems Ltd. – Executive Director, responsible for PR and marketing

1979-1983   Blue Skys Advertising Ltd – Executive Director and Head, PR Department

1983-1989   Fay, Richwhite & Co. Ltd Investment Bank – Executive Director, marketing

 (Associated Position, 1985-1989 –  New Zealand America’s Cup Challenge, Director, Marketing & Promotions)

1989-1992   Public Relations and Marketing Consultant (Based in U.S.)

1992-1994   Consultus New Zealand – Managing Director

1994-1996    Managing Director, Edelman Melbourne; National Director, Corporate & Financial, Edelman Australia

1996-1998   Senior Vice President and Group Head, Corporate and Financial Groups, Edelman Chicago

1998-2207  Allstate Insurance Company – Vice President, Corporate Relations

2007-Current   Gagen MacDonald – Consultant

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