guiding the career in public relations

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First-ever Black PR Pioneers Exhibit is a Hit

March 6th, 2017 · No Comments

TweetBy Oranisa Kanjanasoon If you were asked to name history’s most prominent professionals, you would most likely say Ivy Lee, John Hill, or Edward Bernays. Most likely, you wouldn’t name any African Americans. But that will hopefully begin to change, according to Shelley Spector, the founder of The Museum of Public Relations, who set up […]

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Here to Stay: Millennials Embrace the Workplace

March 2nd, 2017 · No Comments

Tweet By Sarah G. Dougherty “Ready or not… here we come!” While the public relations industry isn’t a game of hide-and-seek, it has braced itself in unique ways to adapt to and embrace the Millennial generation—my generation—in a trial and error, learn-as-we-go type of approach. It seems like there is so much commentary about this […]

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Emerging Leaders Prove Diverse Groups Achieve Better Results

February 27th, 2017 · No Comments

TweetBy Jasmine Reed Most recently, I was selected along with three other fellow Auburn University students, to represent its Public Relations program at the very first Plank Center Challenge for Emerging Leaders. This two-day intensive workshop at the University of Alabama was presented by the Plank Center and several sponsors. It was jam packed with several […]

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Career Capsule: Zapwater CEO David Zapata, A Multi-Faceted Personality

February 22nd, 2017 · No Comments

TweetBy Rubai Soni Introducing, David Zapata: a dad; the Founder and President of Zapwater; a travel buff; an achiever; a team leader and an innovator. David founded Zapwater in 2004 and it has been growing ever since. David says, “who are we; we are the premier creative alternative agency in the USA, which focusses on […]

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‘Hidden Figures’ of Public Relations Honored at Black History Exhibit and Panel Discussion

February 20th, 2017 · No Comments

Tweet “It’s too bad we never learned about her [Inez Kaiser] in school.”  “Really though.  I guess I’ll have to do my own research especially if I want to learn about someone in my field that looks like me.”  By Kevin O. Agyakwa It was those comments above by two African-American young women from a college […]

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