Are You Marketing Yourself Correctly?

     Matt Soriano    

2010 has brought a new sense of optimism in the business and public relations worlds.  Companies are hiring more aggressively, albeit with increased “skill set” selectivity.  According to a Q4 Quick Survey, half of the Council of Public Relations Firms’ members anticipate and increase of hiring activity in 2010.

The LAGRANT Foundation and the Council of Public Relations Firms recently sponsored a career workshop at New York University to help soon-to-be candidates get a leg up on the competition.  While the attendees ranged in age and experience, they all had the same thought in mind: how do I start my career in public relations?  Nearly a dozen public relations professionals provided tips on how to get the job hunt started on the right foot.

Torod Neptune, Senior Vice President of Public Affairs at Waggener Edstrom advised that, although you may be inclined to begin by searching where jobs are available, it’s more important to focus on your passion.  Pursue companies that practice in the areas that interest you the most, because after all, the best place to start a career is in an industry or field in which you have a genuine interest.

Mai-Lise Nguyen, Account Supervisor at Weber Shandwick and a past LAGRANT Scholarship recipient echoed Torod’s sentiments and noted how she originally studied biology but was later drawn to PR.  “I love science but I knew I didn’t have the desire to be a doctor or a nurse.  Public Relations allowed me to pair my business acumen with my inner science nerd.”

The rise of digital communications and developing a “personal brand” were also hot topics.  While tips were provided on how to safeguard online profiles (remember those privacy settings) Kai MacMahon, Vice President of Digital Strategy at Ogvily PR gave insight on how to be proactive in building your online brand, including:

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