Five Women PR Pros and Their Success Stories

Public relations is about so much more than writing press releases and going out to events. It’s also about constantly dealing with problems and fixing them in style. Guest post writer Briana North profiles five successful PR women who have done that – and so much more. The one thing they have in common – in addition to being highly successful – is that they also have a big passion for our profession. 

Briana, Heather Whaling

Heather Whaling, Founder of Geben Communication 

Whaling, widely followed and known as @prtini on Twitter, reached success by taking a risk. Back in 2009, she made the difficult decision to quit her day job as a PR Director so she could launch her own PR firm. Whaling never thought of herself as the “entrepreneur” type, but once the idea of opening her own PR firm popped into her head, she ran with it. To ensure that Geben Communication continues succeeding, she stays true to her core business philosophy. 

Whaling launched Geben Communication in order to help small businesses and non-profits incorporate digital strategies with traditional approaches. Now, her clients include a New York Times Best-Selling Authors and Fortune 500 companies.  

Briana, Nicole Garner

Nicole Garner, CEO of The Garner Circle 

Garner first caught my attention when she spoke at the 2013 PRSSA National Conference in Philadelphia, with her energetic and go-getter attitude. The story of her success is a unique one since she didn’t follow the footsteps of many other PR grads before her time. Garner knew she wanted to open her own PR firm, and with her passion and willingness to learn, she successfully did so. 

Garner explains that in order to succeed, you need not one, but a few different mentors so you can learn many different aspects of the business. With PR being such a competitive industry, she believes that you have to differentiate yourself from the others in order to stand out and reach success. 

Briana, Alison Brod

Alison Brod, Founder of Alison Brod Public Relations 

Long before Brod began her own agency, she made a leap by moving to New York without a job, which is a testament to her motivation and drive. She even got her first job by bolding approaching a woman from a fashion agency and asking for any kind of job. After working at a few agencies at just 25 years old, she struck out on her own by relaunching the Burberry brand, a job she got because she, once again, boldly struck up a conversation with someone in the elevator.  

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