7 Ways New PR Pros Can Succeed (or Survive) in a Corporation

 

Rajul Jain

Rajul Jain

I recently participated in the Fellowship for Educators program sponsored by the Plank Center for Leadership in Public Relations. Through the program, I got the opportunity to shadow the corporate communication team (aka Enterprise Affairs) at one of the biggest financial services providers in the country, United Services Automobile Association (USAA) in San Antonio, Texas. In addition to realizing how 110o F feels like, I also gained key insights into the roles and responsibilities of public relations professionals working in a Fortune 500, privately-owned corporation. Synthesizing my conversation with the senior leadership and junior members of the team, here are seven lessons I learned about succeeding in a corporation:

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