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‘Tis the Season. . .for Networking

March 29th, 2010 · 4 Comments

   Carly Moree 

I’m a senior at the University of North Carolina at Charlotte and will soon have a degree in International Public Relations. As a PR major, I learned quickly if I want to graduate with a job, I need to start meeting the “right people.”

Last semester, I began my networking process by searching for PR firms online and then e-mailing individuals whom I thought might help me get employed. After eight long months of phone calls, research and numerous conversations with what used to be strangers, I landed a job this March with an investment company in Chicago, as a member of the Client Relations team. 

Throughout my networking endeavors, I learned what I think are some extremely valuable lessons:

  • Re-think your purpose.  I believe the main purpose of networking should not be solely-focused around finding a job but instead, about having a passion for your career and wanting to learn as much information as you can about your profession.  Try to think of the bigger picture.
  • Choose companies which interest you.
  • Research first, talk later.  After I found a business I was interested in, I conducted basic research about the company and the person I was planning on contacting.  Doing this helped me to have more confidence regarding what I was talking about when I contacted the employee, as well as show I am serious about getting advice.
  • Be persistent.  By this I mean maintain contact with the individuals you reach out to for help and suggestions.  Periodically send them a message.  For example, I once asked a contact of mine for advice on a school assignment involving a PR case study.  While I did not necessarily need his advice, it was an opportunity to build a professional relationship.
  • Utilize your surroundings. Talk to your professors, family members, friends of the family – you never know who they might know or what connections they may have serving of value to your career.
  • Try and ask yourself: “What makes me so special?”  Although it is not true in every case, I have begun to assume everyone in the PR job market can write well, is familiar with AP style and has an extensive list of profound internships. For me, this is where networking comes into play.  I truly believe getting employed has evolved into a game of who you know, or don’t know.  Dr. Dean Kruckeberg, APR, a Professor from UNC Charlotte says, “It’s who you know who knows what you know.  Knowing people won’t get you a desirable position in itself. Rather, they must know and respect what you know.”

Tags: Guest Post · Job Search

4 responses so far ↓

  • 1 Sean Williams // Mar 29, 2010 at 8:26 am

    Carly, great advice — thankfully, it echos that which I told my PR Tactics class at Kent State. Networking is for information and meeting people. The job search comes after the relationship, much like a sale! Good job.
    Sean Williams
    @commammo

  • 2 Alan R. Freitag, Ph.D., APR, Fellow PRSA // Mar 29, 2010 at 10:43 am

    I’m very proud of you, Carly. You reflect perfectly the aim of our program at UNC Charotte: to prepare public relations leaders capable of excelling in a challenging global environment.

  • 3 Chris C // Mar 29, 2010 at 1:53 pm

    That’s outstanding Carly, congrats! Seems like you’ve already proven beyond any doubt that you’re ready for the workforce with this proactive and inventive approach. You’re an inspiration. Thank you for posting and hopefully your initiative helps fellow students find their path as well. Job well done!

  • 4 Joe's Education doctorate degree // Mar 30, 2010 at 2:42 pm

    Great advise Carly. The best tip is to take a step back. This is very important to soak in the proper perspective with everything you do.

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