Social Media is the New Calling Card

   Kyle Potvin

                                       Principal, Splash Communications, LLC

Last week, I chatted with my graduating niece about her job search.  She was using traditional methods – posting on and lots of networking.  I asked her about social media, but besides Facebook, she wasn’t using any.  That’s fine for a scientist, but it’s a different story if you are entering the PR industry. 

Today, to up your chances of landing that dream job, you must incorporate new techniques into your job search arsenal.  Social media is the new calling card.  (Check out this story in the New York Times). 

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