You’re About to Graduate. Now What?



In a good economy, the prospect of finding that first job for any college senior is a daunting task. So it goes without saying that most of the class of ‘09 is terrified about what lies ahead once their tassels flip flop next month.


Current public relations students generally see their options as follows: jump feet first into the worst job market in recent history or continue their education.  These are two very different options, both with positives and negatives to consider.


In an effort to help students weigh these choices, The Plank Center for Leadership in Public Relations, in conjunction with Insidedge, hosted the first in a series of webinars this past week titled “Deciding Between a PR Job and an Advanced Degree.”


Dr. Karla Gower, Director of the Plank Center and Associate Professor at the University of Alabama, Brandi Boatner, PRSSA National President, and myself discussed some of the finer points behind each of these avenues, with one theme remaining consistent: there is no simple answer; everyone has to make this decision for themselves.


Thanks in part to my own experience entering the PR industry upon graduating from the Newhouse School at Syracuse University and my current role as a recruiter, I pointed out some of the benefits of full-time employment.  I firmly believe that this economy has created opportunities for the communications world to shine, and that if students can demonstrate abilities to help move the needle, they will be hired.


Some of my points included:


·         Weighing the costs involved with going back to school versus earning a paycheck

·         Developing tactical skills starting day one that might help you reach your professional goals faster

·         Building a large professional network sooner rather than later


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