guiding the career in public relations

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Focus on the Big 3 of Social Media

March 30th, 2015 · No Comments

Millennials get credit for being the most digitally literate generation, but only a small percentage actually actively engage in social media. So, during lectures at Brigham Young University last week, I urged all PR students to ramp up their engagement in social media. Social media options are overwhelming, which perhaps explains the reluctance of some to venture […]

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5 Networking Tips to Make You Memorable

March 23rd, 2015 · 1 Comment

Frustrated with the lack of follow-up by aspiring PR professionals (see previous post), I decided to pick the brain of a Millennial I recently met who is a LinkedIn 500+ member and consummate networker. Following graduation from Michigan State, Allison Dreiband traveled the country with the Oscar Mayer Wienermobile, which she says is “the best PR […]

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Networking Requires You To Take First Step

March 18th, 2015 · 1 Comment

Building a professional network takes time and effort, but many Millennials do little to take advantage of opportunities to tap individuals who might help their careers. This point of view is supported by agency and corporate executives I’ve talked with over the past several months. All are surprised with the laissez-faire attitudes towards effective networking. This isn’t […]

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Entry-Level Resumes Should be One Page Only

March 10th, 2015 · No Comments

In the past few days, I have been asked the same question by three readers: “Does a resume have to be kept to one page?” In a weak moment, I told one active student that she could get away with more than a page—but I later had second thoughts and decided to check with several […]

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More Jobs and Salary Growth Make This a Boom Time for Public Relations

March 5th, 2015 · No Comments

Results from the 2015 PRWeek/Bloom, Gross & Associates Salary Survey Throughout 2014, we could feel the shift, and the changes were palpable: more jobs, faster hiring, a more robust market.  Was it a Chicago area phenomenon?  Or a nationwide trend?  Is it smoke and mirrors, or is it real?  What does it all mean for […]

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