guiding the career in public relations

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Basics in Brevity for Your Next Big Interview

April 16th, 2014 · No Comments

People all get nervous when job interviewing. It’s normal, whether it’s your first one or a few decades into your career. Though there are many tips to follow to make the best impression, you may overlook a blind spot: brevity. Nerves have a magical power to transform normal people into talkative types that can’t resist […]

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→ No CommentsTags: Advice from a Pro · Guest Post · Job Search

Celebrating the Life and Legacy of Jack Koten

April 14th, 2014 · 1 Comment

The life of public relations legend Jack Koten was celebrated by family and friends last Saturday at a memorial service on the campus of his beloved alma mater, North Central College in Naperville, Illinois. Jack, who passed away in early January, was a friend and mentor to many, including me. Jack was a visionary leader in the […]

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Avoid ‘To Whom It May Concern’

April 7th, 2014 · No Comments

Last week, a friend who runs an advertising agency in Chicago passed along a letter from a soon-to-graduate senior. Even though the job seeker apparently took the time to figure out the email address for the agency head, her cover letter opened with “To Whom It May Concern” rather than his name. In addition to the […]

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→ No CommentsTags: Job Search

Betsy’s Gift for PR Students and Pros: Great Advice

April 3rd, 2014 · No Comments

Even though she is no longer with us, I’m confident public relations pioneer Betsy Plank is watching with delight from Above today as students and professionals celebrate her 90th birthday by reflecting on her immeasurable contributions to our profession. Whenever any of us talked with Betsy, no matter how busy she might have been with […]

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→ No CommentsTags: Advice from a Pro · Careers · Job Search

Handicapping the PR Career Track

April 1st, 2014 · No Comments

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers who, let’s face it, can learn a thing a two from younger people conditioned on social channels and digital media. There are […]

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→ No CommentsTags: Careers · Future Leaders · Mentorship