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guiding the career in public relations

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Students Gain Real World Professional Experience

February 23rd, 2015 · No Comments

When the nearest major city is hundreds of miles away, a growing number of college PR programs are creating or ramping up student-run firms. This post discusses the University of Alabama’s impressive student-run agency and online magazine.

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→ No CommentsTags: Future Leaders · Volunteerism

Think Big (City) When Starting Your Career

February 18th, 2015 · No Comments

During my class visit last night to Chicago internal communications firm Gagen MacDonald, founder and CEO Maril MacDonald underscored my long-standing point of view on where to start your career–in the biggest city possible. “The bigger the city, the more opportunities to move around without eventually having to move to another part of the country,” […]

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→ No CommentsTags: Job Search

6 Useful Apps for Job Seekers

February 14th, 2015 · 1 Comment

It’s safe to say that modern information technologies revolutionized every aspect of our lives, including job searching. Today, PR experts can use smart and multi-functional apps to connect with other professionals, search jobs that aren’t advertised on traditional job search services and check the average salaries of their profession in various companies and sectors. All […]

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→ 1 CommentTags: Guest Post · Job Search

Telemarketing: Career Training Ground

February 9th, 2015 · No Comments

I enjoy reading LinkedIn career updates and was particularly intrigued recently by the promotion of DePaul senior Cara Goad to Telefund Supervisor for the university’s annual fund-raising campaign. When I later saw Cara on campus, I learned that she has held several fund-raising jobs that require cold calls, quick thinking and organizational skills. Bingo: Telephone […]

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→ No CommentsTags: Careers · Future Leaders · Job Search

Reinventing Our Phone Skills

February 9th, 2015 · 1 Comment

There was a time when the ability to sell/pitch/persuade via telephone was a critical point-of-entry skill into a PR career, like writing. As cubs we’d listen in on the conversations of our supervisors to see how it was done, get over our fear, and learn how to accept rejection “live,” and with the confidence that […]

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→ 1 CommentTags: Advice from a Pro · Job Search