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guiding the career in public relations

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Thinking About Starting Your Own PR Business? Here’s What You Need To Know

January 21st, 2015 · No Comments

Deciding to start a business is a lot like standing on the edge of a cliff and deciding to jump with the hope that you don’t hit the water down below in a way that causes permanent damage (in this case, to your career growth). You see people you know who’ve made the leap and […]

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→ No CommentsTags: Advice from a Pro · Guest Post

Picturing Diversity: The Evolution of a Logo

January 19th, 2015 · No Comments

“Designing a product is designing a relationship.” – Steve Rogers From a public relations visual communication perspective, Rogers’ quote is particularly compelling – the word “product” can easily be replaced with “tactic.” With this in mind, a team of students from Alpha PRoductions, the student-run public relations firm at the University of Florida, recently embarked […]

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Professional Development Takes Center Stage

January 15th, 2015 · No Comments

Training and other non-billable activities were eliminated or drastically scaled back by most firms during the seemingly endless Great Recession that allegedly has ended. As a result, a significant portion of an entire generation of public relations talent received minimal training during the critically important early stages of their careers. Young professionals I’ve talked with […]

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Increasing Business Acumen: A Career Imperative

January 14th, 2015 · No Comments

Like many marketing and public relations professionals, writing a book has been on my “bucket list” for most of my career. I actually started writing three or four books over the years, but I didn’t get much past outlining potential chapters and perhaps a few pages of random thoughts. After opening a gourmet coffee store […]

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7-Minute Interview Determines Skill, Will and Fit

January 11th, 2015 · No Comments

A Chicago-area human resources manager asked a former student of mine to allow at least five hours for her battery of interviews next week. So, I thought of that pending ordeal as I read about a refreshingly opposite approach in today’s Corner Office column in the New York Times. Describing herself as “queen of the seven-minute […]

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→ No CommentsTags: Job Search