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guiding the career in public relations

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5 Ways to Build Greater Business Acumen

May 5th, 2015 · No Comments

By Matt Ragas and Ron Culp As PR professionals strive to become more trusted business advisers to the C-Suite, business acumen has become a critical competency for all levels of the profession. We conducted national research with our colleague, Dr. Nur Uysal of Marquette University, and found that 84.5 percent of senior communication executives believe […]

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Dea Pennington Wins Oklahoma’s Culpwrit Award

April 29th, 2015 · No Comments

One of my favorite student awards programs took place earlier this week at the University of Oklahoma where the Lindsey + Asp agency recognized 25 exceptional public relations, advertising, digital and creative undergraduates. During the five years of the program, it’s been an honor that the award recognizing a student mentor and leader is named […]

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→ No CommentsTags: Future Leaders

Media Relations Remains #1 on Client Wish List

April 22nd, 2015 · 2 Comments

Since my public relations career was launched and advanced through a love of media relations, I was understandably intrigued to see the new PR Council report indicating it remains the number one demand of prospective clients. Many aspiring professionals today feel media relations is “old school.” But clients clearly feel otherwise. The PR Council’s recent […]

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→ 2 CommentsTags: Careers

Award Programs Build Career Skills, Resumes and Impress Prospective Employers

April 15th, 2015 · 3 Comments

Over the past few weeks, I’ve watched several different student teams go above and beyond their normal coursework to impress professionals in the public relations and advertising world. Grand prize winners of the Arthur W. Page Society’s case study competition picked up their prizes and addressed the organization’s annual spring meeting in New York. Needless […]

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→ 3 CommentsTags: Advice from a Pro · Future Leaders · Job Search

Don’t Burn Bridges in Job Acceptance Process

April 8th, 2015 · 1 Comment

First the good news: There are more entry-level PR jobs than any other time in the past decade. And top graduates are receiving multiple job offers. The bad news: Some new hires are risking their future careers by mishandling job acceptance etiquette. Case in point: A recent graduate received four internship job offers, but really wanted to work for […]

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→ 1 CommentTags: Advice from a Pro · Intern · Job Search