guiding the career in public relations

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Business Acumen and Communications Expertise

July 29th, 2015 · No Comments

  By Gary Ross To be a good communicator, you have to be more than a good communicator. Organizations need communicators who know how a business works…how it makes money, the industry pressures it faces, operational strengths and weaknesses, and so forth…in addition to their communications expertise. It’s a lesson I learned in 20-plus years […]

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→ No CommentsTags: Advice from a Pro

Always Lead With Kindness. . .And 5 Other Lessons I Learned on Being Happy at Work

July 15th, 2015 · No Comments

By Kathleen Henson Reflecting on what has made me truly happy the past 14+ years owning and running HC, the same things seem to come to mind – being inspired, having flexibility/choices and surrounding myself with people who I truly care about. I was recently invited to appear on NBC’s Today Show to talk about finding […]

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→ No CommentsTags: Advice from a Pro · Day in the Life · Guest Post

4 Steps to Improve Online Job Hiring Process

July 13th, 2015 · 1 Comment

My mother always insisted that her children offer solutions, not just complain. After last week’s post about the rudeness of most online job application systems, I now want to cite one company that does such a good job that even people passed over for jobs feel positive about the experience. By coincidence, four people I […]

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→ 1 CommentTags: Job Search

Employers and Recruiters: Respect Those Applying Online for Your Jobs

July 6th, 2015 · 5 Comments

Increasing competition for the best talent hasn’t improved the way firms and recruiters often mishandle job postings and initial interviews. In recent weeks, I have talked with more than a dozen individuals – some who currently are working but seeking new opportunities, new college graduates and unemployed professionals. All refer to the frustration of the […]

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→ 5 CommentsTags: Job Search

10 Most Helpful Classes for a Real-Life PR Career

June 24th, 2015 · No Comments

As a recent college grad, I’ve been handed my diploma and sent on my merry way, off into the competitive world of public relations. As I get more experience in my field, I realize how little I actually learned from my college courses. It makes me a little upset to think about the thousands of […]

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→ No CommentsTags: Guest Post