guiding the career in public relations

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How to Sound Your Best in a Phone Interview

May 20th, 2015 · No Comments

Hold it right there. Don’t snap a selfie or drop a clever hashtag. While it’s true millennials are now the largest generation in the workforce, this is no time to celebrate. #iknowimabuzzkill Sorry, couldn’t help myself. After all, our generation loves to write in phrases, abbreviations and clever shorthand. The style works great for Gchat […]

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→ No CommentsTags: Advice from a Pro · Guest Post · Job Search

Knowing When to Switch Careers and How to Take the Leap

May 11th, 2015 · No Comments

Young professionals are looking for more from their careers than a corner office and a paycheck. They want a sense of purpose, freedom to control their schedules, and the opportunity for continued professional and personal growth. If you aren’t getting those from your current position, it might be time to consider a move. It’s never […]

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→ No CommentsTags: Careers · Guest Post

5 Ways to Build Greater Business Acumen

May 5th, 2015 · No Comments

By Matt Ragas and Ron Culp As PR professionals strive to become more trusted business advisers to the C-Suite, business acumen has become a critical competency for all levels of the profession. We conducted national research with our colleague, Dr. Nur Uysal of Marquette University, and found that 84.5 percent of senior communication executives believe […]

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Dea Pennington Wins Oklahoma’s Culpwrit Award

April 29th, 2015 · No Comments

One of my favorite student awards programs took place earlier this week at the University of Oklahoma where the Lindsey + Asp agency recognized 25 exceptional public relations, advertising, digital and creative undergraduates. During the five years of the program, it’s been an honor that the award recognizing a student mentor and leader is named […]

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→ No CommentsTags: Future Leaders

Media Relations Remains #1 on Client Wish List

April 22nd, 2015 · 3 Comments

Since my public relations career was launched and advanced through a love of media relations, I was understandably intrigued to see the new PR Council report indicating it remains the number one demand of prospective clients. Many aspiring professionals today feel media relations is “old school.” But clients clearly feel otherwise. The PR Council’s recent […]

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→ 3 CommentsTags: Careers